Senior Research Director
150 N. Michigan Ave., 34th Floor, Chicago, IL 60601
Her own cultural context and expertise illuminates her research style and enables empathic connections with consumers of various backgrounds. In addition, she helps spearhead the CultureBeat PULSE ezine at C+R and holds experience working with multicultural teens, harnessing her passion to uncover the thoughts and desires of the next generation.
Prior to joining C+R Research, Ashleigh worked as a Design Strategist at BrandImage Schawk Inc.
She also spent 4 years collaborating with a variety of research and design firms (Kelton Global Research, Insight Product Development, and Webb de Vlam to name a few) to conduct qualitative research projects for Fortune 100 clients, Ashleigh holds her BFA in Industrial Design from the University of Illinois Chicago.
Read about how black-owned businesses have been getting more publicity and customers since our recent civil unrest following the George Floyd protests in this article from Fortune. Ashleigh Williams told Fortune, “Brands are finally starting to realize the importance of investing in understanding Black people and other minorities with them.” https://fortune.com/2020/08/09/black-owned-businesses-food-industry-investors/
C+R and its CultureBeat® team are very excited about what we shared during Black History Month —from articles shining the spotlight on the celebratory nature and resiliency of the Black community, to the Black Family, and specifically the role of the Black Father, written by Chris Robinson.
Additionally, we recently hosting another live consumer panel with Black consumers, moderated by Ashleigh Williams. The recording is now available to watch! Hear directly from Black consumers and learn about where they feel things are now and whether they believe that brands support them. We reconnected with our panelists from two of our most sought-after live discussions, “Amplifying the Voice of the Black Consumer.” WATCH NOW!
During this moderated conversation, you’ll learn about Black consumers’:
- Current views and personal experiences on the realities of being Black in America today amid the pandemic
- Reflections on the impact of the social movement triggered by the killings of members of the Black community
- Outlook on recent political shifts and the impact they anticipate for the Black community
- Reactions to what companies/brands are doing and have done to change the narrative and show allyship with the Black community
- Opinions around what’s still left to be done including, how companies/brands can support and elevate the Black community
Speeches & Topics
African American Lifestyle and Ritual Trends
Unlocking Codeswitching and the Impact on Moderation/Research
Consumer Insights and Segmentation
Advertising to the AA Consumer in the US
Differences Among AA Generations
Multicultural Research Best Practices
Defining Cultural Identity + Affinity