Multicultural.com is the home of Multicultural Marketing Resources, Inc (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

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Lisa Skriloff

Multicultural Marketing Resources, Inc.
President
212-242-3351
lisa@multicultural.com
https://multicultural.com/
New York, NY

Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an online directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, (info here), serves as a resource center for professionals in the industry. Multicultural Speakers Showcase (online here) is the newest MMR launch.

Ms. Skriloff has been a guest speaker and moderated panels on Ethnic Marketing at the Direct Marketing Association Emerging Markets Conference; the Health & Beauty Association Global Expo; and conferences on Marketing Financial Services to Multicultural Markets, and Multicultural Markets Online. She teaches “Marketing to the New Majority: How to Reach the Multicultural Consumer,” at New York University’s (NYU)  School of Continuing and Professional Studies. She teaches a workshop “How to Establish Yourself as an Expert” which has been offered by The Seminar Center in NYC. She has been quoted in The New York Times, Advertising Age, The Wall Street Journal, among others on multicultural marketing, about minority and women owned businesses and regarding travel experiences in 60 countries. She has lived in Spain, Mexico, Germany and England.

Tailored Presentations / Speaking Topics:

•   Tailored presentation at your company – we create a tailored presentation of any length  (typically one hour to one day) that focuses on your industry, your company  and your specific topics you would like covered, presented to executives in  your department

Examples of presentations

Getting Started in Multicultural Marketing presented to New York University Students (undergraduate course in Multicultural Marketing)

Marketing Your Company For Business Growth presented to small business owner participants in the NYC SBS Mentorship Program
•   Multicultural  Marketing Panel – Panel can appear as part of a conference or on – site at a corporation.
Meet 3-5 top experts in a panel moderated by Lisa Skriloff.  Panelists will cover the following segments (choose 3-5):
-African  American
-Asian  American
-Hispanic
-LGBT
-People With  Disabilities
-Women Business Owners Hispanic Millennials and Gen-Z presented at Multicultural Retail 360 Summit, Aug 24-26, 2016, San Diego, CA
•  Diversity Day At Your Company We can assist in providing one speaker or a full day of  speakers and presentations.

•  Ethnic Marketing: How to Target the Multicultural Consumer – This course, inaugurated and taught by Lisa Skriloff for 11 years at New York University’s (NYU) School of Continuing & Professional Studies is a one or two-day multicultural marketing course. The class provides an overview of multicultural market trends and cover specific niche markets (Hispanic, African American, Asian American, LGBT,Disability, among others) featuring guest presenters with expertise in each market. This course can be presented at your corporate onsiteSee example of Agenda for Ethnic Marketing: How to Target the Multicultural Consumer.

Watch video of Lisa Skriloff Acceptance speech: 2014 Multicultural Marketing Achievement Award

Watch video of Lisa Skriloff, President, Multicultural Marketing Resources interviewed (during PRSA’s 2010 Sliver Anvil Judging) about diversity, Census 2010 and the growth of multicultural communications.

Watch the 20th Anniversary Company DVD

“How Camps Can Reach Multicultural Parents,” President, Multicultural Marketing Resources: See videos from the experts discussing ways Camps can appeal to Multicultural Parents

Speeches & Topics

Best Practices in Multicultural Marketing in the US (for international audiences)
Getting Started in Multicultural Marketing: Overview of Business Case
Getting Started in Multicultural Marketing: Resources, Organizations and Who You Need to Know
How to Establish Yourself as an Expert
The Ethnic and Niche Market Outreach Opportunity for Travel Marketers
Marketing Financial Services to Multicultural Markets (Panel)

The Ethnic and Niche Market Outreach Opportunity for Travel Marketers
Example: “Insights and Perspectives on the Black Traveler” webinar, Dec 8th, 1 pm EST Date: Dec 03, 2020
View the recording of the panel discussion here
Black U.S. leisure travelers spent $109.4 billion on travel in 2019 according to a report by MMGY Global “The Black Traveler: Insights, Opportunities & Priorities” and a December 8th webinar will present findings from Phase I of the study. The “Insights and Perspectives on the Black Traveler” webinar will be presented at 1 pm EST on December 8th by the DEAI (Diversity, Equity, Accessibility & Inclusion) Committee of The Society of American Travel Writers (SATW). The groundbreaking study was produced by MMGY Travel Intelligence in advocacy and support of Black travel organizations including the Black Travel Alliance (BTA), the National Coalition of Black Meeting Professionals (NCBMP) and the National Association of Black Hotel Owners, Operators, and Developers (NABHOOD). This session will reveal key insights from the study, including the power of the Black travel leisure and meetings markets, insights, and opportunities for content creators, journalists, and travel organizations to better understand the power of the Black Traveler. Supporting sponsors of the study include Choice Hotels International®, Tripadvisor and Virginia Tourism Corporation. Webinar presenters include Danny Guerrero, VP, North America Strategy, General Manager, LA and Co-Chair, Diversity, Equity & Inclusion Council, MMGY Global; Martinique Lewis, President of Black Travel Alliance and James Warren of Share More Stories + JMI working with Virginia Tourism. Lisa Skriloff, Editor, Multicultural Travel News/Multicultural Marketing News and SATW DEAI committee member will serve as moderator. The webinar is free for SATW members and $15 for non-members.



New York University’s (NYU) School of Continuing and Professional Studies “Marketing to the New Majority: How to Reach the Multicultural Consumer,” 2000-2014
Lisa Skriloff proposed the course, wrote the curriculum, produced the course with guest speakers and served as Instructor for course: Ethnic Marketing, offered by the School of Continuing and Professional Studies

NYU Offers Multicultural Marketing Course, April 27-28

NYU Offers Online Multicultural Marketing Course 2014

NYU Offers Multicultural Marketing Course, April 29-30

NYU Offers Multicultural Marketing Course, April 19-20 2013

NYU Offers Multicultural Marketing Course, April 27-28 2012

NYU Offers Multicultural Marketing Course, April 27-28 2012

"Best Practices in Multicultural Healthcare Marketing" To Be Covered during NYU Multicultural Marketing Course, April 19-20 2013

NYU Syllabus - Spring 2013

2012 Agenda - Ethnic Marketing How to Target the Multicultural Consumer