Karen Sinisi

Karen has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients.

Karen has 25 years of previous experience in marketing, client service and management. She was a member of the Board Of Directors for the West Coast Chapter of the Florida Direct Marketing Association. She also held the position of Newsletter Editor for that organization. She holds a BA in Anthropology and Sociology from Rollins College in Winter Park, FL.

Specialties:
Multicultural Marketing, Language Preference Marketing, Gender Marketing, Hispanic and Spanish Language Marketing, Multicultural Data Appends, Direct Marketing

Speeches & Topics

Multicultural Direct Marketing
Using Name Segmentation to Identify Your Multicultural Markets
Direct Marketing