150 N. Michigan Ave., 34th Floor, Chicago, IL 60601
Involved in language learning and cultural exchange since childhood, Jorge has a keen sense of cultural awareness and empathy.
Beyond his work with general population, Jorge specializes in multiculturalism and multicultural consumer research. He has lead research initiatives among all the US Hispanic groups as well as with African American and Asian American consumers.
Jorge’s expertise as a researcher covers several areas of strategic focus including consumer attitudes and behaviors, new product development & innovation, consumer segmentation, brand positioning, advertising, and communications development.
Jorge earned his MBA from Michigan State University’s Broad School of Business and holds a B.S. in business and economics.
Speeches & Topics
The US Latino/a consumer
Multiculturalism and marketing
Marketing in a multicultural economy: understanding the intricacies of diverse cultural groups
Diversity, Inclusion and Cultural Understanding in Marketing Research
Multicultural Communications & Ad Testing
Multicultural consumers and their Shopping Journeys