Senior Vice President & Partner
150 N. Michigan Ave., 34th Floor, Chicago, IL 60601
For more than 20 years, Jorge Martínez-Bonilla has been providing research and consulting in the U.S. and Latin America. At C+R Research, he leads the multicultural and Hispanic research divisions, CultureBeat and LatinoEyes.
As a life-long language learner, Jorge’s early involvement in cultural exchange programs instilled a sense of deep curiosity that helped him develop a keen sense of cultural awareness and empathy. Beyond his work with the general population, Jorge specializes in multicultural consumer research. He has led research initiatives among all the US Hispanic groups as well as with African American and Asian American consumers.
Jorge’s expertise as a researcher covers several areas of strategic focus including consumer attitudes and behaviors, new product development and innovation, consumer segmentation, brand positioning, advertising, and communications development.
Jorge earned his MBA from Michigan State University’s Broad School of Business and holds a B.S. in business and economics.
Speeches & Topics
The US Latino/a consumer
Multiculturalism and marketing
Marketing in a multicultural economy: understanding the intricacies of diverse cultural groups
Diversity, Inclusion and Cultural Understanding in Marketing Research
Multicultural Communications & Ad Testing
Multicultural consumers and their Shopping Journeys