Guy Garcia

Guy Garcia is a prize-winning author, multimedia entrepreneur, and futurist whose career spans journalism, fiction and non-fiction books, as well as a co-founder of Internet start-ups and a producer of immersive virtual reality projects. As a consultant and speaker on cutting-edge technology and socio-economic cross-currents, Guy has presented at SXSW, Sundance, the U.S. Census Bureau, numerous Fortune 500 companies, and authored a change.org petition with more than 26,000 signatures worldwide. A PBS-noted “trend tracker,” Guy’s ability to predict and articulate major shifts in the zeitgeist across mixed media platforms, and his gifts as a cultural weathervane and storyteller, have never been more compelling. He is currently working on a book about the Future of Intellectual Property.

Garcia was born in Los Angeles, CA. He received a B.A. from the University of California, Berkeley in Political Science, where he graduated with Phi Beta Kappa honors. Garcia later received a master’s degree from Columbia University Graduate School of Journalism.

Nonfiction Books

Self Made – by Nely Galan with Guy Garcia (2016)

The Decline of Men (2009)

The New Mainstream (2004)

In The New Mainstream: How the Multicultural Consumer is Transforming American Business, published by Harper Collins, Garcia drew from experience as a journalist and author to write a “business case for diversity.” The New Mainstream drew national attention to emerging demographic, economic and marketing trends in the increasingly multi-ethnic American population. Soundview Executive Book Summaries awarded Garcia with the “Best of 2004” Business Book Award.

Speeches & Topics

Navigating the New Mainstream