Multicultural.com is the home of Multicultural Marketing Resources, Inc (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

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Michele Cordoba

Vision Strategy and Insights
Founding Director
818-261-8340
michele@visionstrategyandinsights.com
http://www.visionstrategyandinsights.com
Los Angeles, CA

Michele is a creative and experienced researcher and marketer with particular expertise in consumer engagement, creative testing, and message development. Prior to forming Vision Strategy and Insights, Michele managed her own multicultural marketing and consulting firm, Visión Publicidad, specializing in consumer insights, strategic planning and creative development.  She is experienced in a wide variety of consumer categories including retail, food and beverage, CPG, health and beauty and automotive, as well as social and political causes such as education, civic engagement, and issue advocacy.   She is a skilled writer and moderator in both Spanish and English.

Michele also brings a wealth of experience in the Spanish-language television industry, having led the consumer marketing and promotions efforts for both Univision and Telemundo stations.  In this capacity, she won three Emmy awards and helped deliver the highest news ratings in the Los Angeles market, regardless of language.

She holds an undergraduate degree in Spanish from Scripps College and a Masters degree in International Business from the Thunderbird School of Global Management. She currently resides in Los Angeles with her husband.


Speeches & Topics

Voters of Color
Women's Issue
Strategic Consulting
Creative Development and Assessment
Media Research
Hybrid Methodologies
Hispanic Segment (all acculturation levels)
Multicultural Millennials