Los Angeles, CA
Michele is a creative and experienced researcher and marketer with particular expertise in consumer engagement, creative testing, and message development. Prior to forming Vision Strategy and Insights, Michele managed her own multicultural marketing and consulting firm, Visión Publicidad, specializing in consumer insights, strategic planning and creative development. She is experienced in a wide variety of consumer categories including retail, food and beverage, CPG, health and beauty and automotive, as well as social and political causes such as education, civic engagement, and issue advocacy. She is a skilled writer and moderator in both Spanish and English.
Michele also brings a wealth of experience in the Spanish-language television industry, having led the consumer marketing and promotions efforts for both Univision and Telemundo stations. In this capacity, she won three Emmy awards and helped deliver the highest news ratings in the Los Angeles market, regardless of language.
She holds an undergraduate degree in Spanish from Scripps College and a Masters degree in International Business from the Thunderbird School of Global Management. She currently resides in Los Angeles with her husband.
Speeches & Topics
Voters of Color
Creative Development and Assessment
Hispanic Segment (all acculturation levels)