Chris Robinson

Before joining C+R in 2020, Chris designed and executed qualitative engagements for Kantar, led the Chicago office for Carol H. Williams Advertising, and headed up African American and Youth Marketing for General Motors.

Since 2004, Chris has worked as a qualitative research consultant among a broad array of consumers, including African Americans, children, teens, seniors, doctors, acculturated Hispanics, moms, thought leaders, and corporate executives.

He has designed and executed studies across many industries, including packaged goods, financial services, automotive, home improvement, beverages, and technology, among others.

Chris holds a BS in Industrial Administration from Kettering University and an MBA from the University of Chicago, where he focused on Marketing and Business.

During this moderated conversation, you’ll learn about Black consumers’:

• Current views and personal experiences on the realities of being Black in America today amid the pandemic
• Reflections on the impact of the social movement triggered by the killings of members of the Black community
• Outlook on recent political shifts and the impact they anticipate for the Black community
• Reactions to what companies/brands are doing and have done to change the narrative and show allyship with the Black community
• Opinions around what’s still left to be done including, how companies/brands can support and elevate the Black community