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Chris Robinson

C+R Research
Vice President


https://www.crresearch.com
150 N. Michigan Ave., 34th Floor, Chicago, IL 60601

Before joining C+R in 2020, Chris designed and executed qualitative engagements for Kantar, led the Chicago office for Carol H. Williams Advertising, and headed up African American and Youth Marketing for General Motors.

Since 2004, Chris has worked as a qualitative research consultant among a broad array of consumers, including African Americans, children, teens, seniors, doctors, acculturated Hispanics, moms, thought leaders, and corporate executives.

He has designed and executed studies across many industries, including packaged goods, financial services, automotive, home improvement, beverages, and technology, among others.

Chris holds a BS in Industrial Administration from Kettering University and an MBA from the University of Chicago, where he focused on Marketing and Business.

 

C+R and its CultureBeat® team are very excited about what we shared during Black History Month —from articles shining the spotlight on the celebratory nature and resiliency of the Black community, to the Black Family, and specifically the role of the Black Father, written by Chris Robinson.

Additionally, we recently hosting
another live consumer panel with Black consumers, moderated by Ashleigh Williams. The recording is now available to watch! Hear directly from Black consumers and learn about where they feel things are now and whether they believe that brands support them. We reconnected with our panelists from two of our most sought-after live discussions, “Amplifying the Voice of the Black Consumer.” WATCH NOW!

During this moderated conversation, you’ll learn about Black consumers’:

  • Current views and personal experiences on the realities of being Black in America today amid the pandemic
  • Reflections on the impact of the social movement triggered by the killings of members of the Black community
  • Outlook on recent political shifts and the impact they anticipate for the Black community
  • Reactions to what companies/brands are doing and have done to change the narrative and show allyship with the Black community
  • Opinions around what’s still left to be done including, how companies/brands can support and elevate the Black community

Speeches & Topics

Tapping into the Black Male
African American Advertising
African American Marketing Strategies
The Home Improvement Category
Financial Services Research