Senior Research Director
150 N. Michigan Ave., 34th Floor, Chicago, IL 60601
From 2012-2016, Shaili served on the Board of Directors for the Qualitative Research Consultants Association (QRCA), a global association promoting the excellence of qualitative research. She has presented her ideas at dozens of events, including QRCA, AQR, TMRE and IIEX North America.
She has been the Trends Editor for QRCA VIEWS magazine for over 10 years, is a regular contributor for CultureBeat PULSE, and she was nominated as a Qually Award finalist in 2018.
Shaili has a BS in Advertising and a minor in Sociology, from the University of Illinois at Urbana-Champaign.
Speeches & Topics
Multicultural Movement: Celebrating Inclusion
Indian American Lifestyles and Trends
Indian Immigrants and the American Dream
Xennials: A Hybrid Generation
Exploring Jobs-to-Be-Done with Qualitative Research
Multicultural Ad Testing and Optimizations