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Anna Rossi

C+R Research
Quantitative Research Director
312.828.9200
annar@crresearch.com
https://www.crresearch.com
150 N. Michigan Ave., 34th Floor, Chicago, IL 60601

Anna Rossi is a Quantitative Research Director at C+R Research. Anna manages a variety of custom research projects including segmentations, awareness & usage research, tracking studies, and concept tests.

As a member of CultureBeat, C+R’s multicultural research team that brings deep cultural insights to our research projects, Anna has led research initiatives focused on understanding a variety of diverse consumer cohorts. She specializes in the LGBTQ+ community where she has over 10 years of academic and market research experience. Anna also leads C+R’s LGBTQ+ Cultural Discovery Series, which aims to ground & provide important contextual knowledge to your team, either as a standalone or prior to conducting research on the LGBTQ+ community. Anna enjoys leveraging her knowledge to uncover the impact of cultural influences on consumer behavior and to educate colleagues & brands about multicultural cohorts.

Anna holds a Bachelor of Arts in Sociology and Philosophy from Illinois Wesleyan University and a Master of Arts in Sociology with a LGBTQ Studies Certificate and Graduate Teaching Certificate from Northern Illinois University. Prior to joining C+R Research, Anna’s research background was focused on the LGBTQ+ community and mass media’s impact on viewer perceptions & attitudes.

 

 


Speeches & Topics

• Quantitative Research
• LGBTQ+ Community
• Marketing to the LGBTQ+ Community
• LGBTQ+ Research Best Practices
• LGBTQ+ Communications & Ad Testing
• Importance of LGBTQ+ Representation in Media