Ana Villodres

Ana Villodres is a Senior Qualitative Director and supports the multicultural division of C+R Research.  She has 20 years of experience in consumer goods, media, and primary qualitative research, identifying consumer insights and translating insights into actionable strategies. Ana previously worked for Coca-Cola, Heineken, Miller Coors, and Univision in various marketing and consumer insights roles. She also served as the founder of Sapience Consumer Insights, an independent market research firm. Ana’s breadth of expertise includes concept, product, and ad testing, new product development, and brand positioning studies for clients across various industries, including CPG, media, and financial services, among others. Ana has a B.S in Business Administration from Los Andes University of Colombia and is a bilingual RIVA-trained moderator.