Multicultural.com is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

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Ana Villodres

C+R Research
Senior Qualitative Director
312.828.9200
anav@crresearch.com
https://www.crresearch.com
150 N. Michigan Ave., 34th Floor, Chicago, IL 60601

Ana Villodres is a Senior Qualitative Director and supports the multicultural division of C+R Research.  She has 20 years of experience in consumer goods, media, and primary qualitative research, identifying consumer insights and translating insights into actionable strategies. Ana previously worked for Coca-Cola, Heineken, Miller Coors, and Univision in various marketing and consumer insights roles. She also served as the founder of Sapience Consumer Insights, an independent market research firm. Ana’s breadth of expertise includes concept, product, and ad testing, new product development, and brand positioning studies for clients across various industries, including CPG, media, and financial services, among others. Ana has a B.S in Business Administration from Los Andes University of Colombia and is a bilingual RIVA-trained moderator.


Speeches & Topics

The multicultural opportunity: Dos and Donts
Where to start targeting Multicultural consumers
The US Latino/Hispanic consumer
Differences among Hispanics by acculturation level
The role of Heritage brands and their evolution over the years