Speakers Showcase

Laura Westraad is a qualitative bilingual moderator with over 10 years of advertising, marketing, and research experience. ​

Alex Malhiot is the Director of the Online Immersion Operations team at C+R Research. With more than 10 years of experience in research, Alex has developed an expertise in recruitment and management of online market research projects, communities, and panels.

Anna Rossi, a Senior Research Analyst at C+R Research, manages a variety of projects including shopper research, awareness, and usage research, tracking research, and CopyIQ. Anna was involved in C+R’s first big data initiative.

Ana is a Senior Qualitative Director who joined C+R in 2021. She manages research initiatives across industries and consumer segments. She also supports CultureBeat, the multicultural division of C+R Research, where she works on research initiatives emphasizing the U.S. Hispanic consumer.​

As Chief Revenue Officer and Insights & Strategy Lead, Adriana oversees Horowitz’s Latinx, BIPOC, millennial, and Gen Z research. She also heads up Green Horizons, Horowitz’s recently-launched division specializing in Cannabis and Holistic Health.

Lauren Wesley Wilson is an Award –Winning Diversity and Inclusion Strategist. Lauren currently serves as Founder and CEO of ColorComm Media Group and ColorComm, Inc. In 2011, Lauren founded ColorComm, Inc., the nation’s leading women’s platform addressing diversity and inclusion across the communications, marketing, media, advertising, and digital arena.

Arva Rice is a passionate community leader who has dedicated herself to creating pathways to success for young people with a focus on girls and women.

Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News.

Karen has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets.

From 2012-2016, Shaili served on the Board of Directors for the Qualitative Research Consultants Association (QRCA), a global association promoting the excellence of qualitative research. She has presented her ideas at dozens of events, including QRCA, AQR, TMRE and IIEX North America.

Liz Castells-Heard is CEO and Chief Strategy Officer of INFUSION, a full-service Multicultural agency that provides Fortune 500 Clients best-in-class strategic leadership and consistent results, known for their analytics, marketing strategies, first-in-kind thinking, and cultural narratives that compel ROI-Powered ideas.

Involved in language learning and cultural exchange since childhood, Jorge has a keen sense of cultural awareness and empathy. Beyond his work with general population, Jorge specializes in multiculturalism and multicultural consumer research.