Visit Sacramento Announced New Leadership Position to Address Diversity, Equity & Inclusion

Visit Sacramento announced that longtime leader and Chief Marketing Officer Sonya Bradley will become Chief of Diversity, Equity & Inclusion (DEI). This new position was created specifically to address the organization’s commitment to taking action and creating change when it comes to DEI within Visit Sacramento, the tourism industry in the Sacramento region and throughout the country. Bradley, a 25-year veteran of the travel and tourism industry, has most recently overseen marketing at Visit Sacramento for the past 15 years. She helped lead the creation of the position after the killing of George Floyd prompted Bradley and the team at Visit Sacramento to reexamine its own actions around equity and inclusion and look more deeply at the organization’s role in the community. And after spending her entire professional career in tourism, Bradley feels a personal call to pave the way for the next generation of tourism workers. Bradley has already begun establishing steering committees to inform her work, made up of local leaders and experts who can speak to the challenges and experiences of people of color, the LGBTQ+ community and other historically underrepresented groups in Sacramento. She currently serves as the chair for the CalTravel (California Travel Association) DEI committee established last year.