Visit Lauderdale Unveils New Brand Campaign “Everyone Under the Sun”
Vibrant Campaign Reflects the Destination’s Authentic Welcoming Vibe and Inclusive Community
Visit Lauderdale, the official destination marketing organization (DMO) for Greater Fort Lauderdale in South Florida, unveiled its new brand campaign “Everyone Under the Sun.” The vibrant campaign reflects Greater Fort Lauderdale’s authentic welcoming vibe and its inclusive community. “This campaign goes to the heart of what makes our community great – the people and our diverse offerings. We now have a strong campaign that truly reflects who we are and shows how special Greater Fort Lauderdale is in every bold, beautiful, and surprising way,” says Stacy Ritter, president and CEO of Visit Lauderdale. “We are graciously welcoming everyone, and I mean everyone, to come join us and experience our tropical paradise rich with culture, flavor and unique experiences. Our diversity is our strength, and we are proudly telling this story to the world.” The destination’s commitment to inclusion is front and center with ads starring locals with disabilities, members of the area’s LGBT+ community (Greater Fort Lauderdale is Florida’s LGBT+ capital), people of a diverse age range and various racial and ethnic identities. People from more than 170 countries speaking 147 languages call Greater Fort Lauderdale home. Find trip planning inspiration at visitlauderdale.com and follow @VisitLauderdale on Facebook, Instagram, Twitter and YouTube.