Visit Lauderdale Launches VisitLauderdale.com Website with Accessibility Microsite
Visit Lauderdale launched its new VisitLauderdale.com destination website that includes an accessibility microsite in recognition of the tourism bureau’s new focus on accessible travel as part of its well-established inclusion commitment. Visit Lauderdale, formerly known as Greater Fort Lauderdale Convention & Visitors Bureau, launched the new Visit Lauderdale name and brand slogan “Everyone Under the Sun” last year. The slogan is a nod to the destination’s residential diversity and lengthy involvement with inclusive travel marketing. Work has been underway with Simpleview since the brand launch on the new destination site. Meanwhile, Visit Lauderdale staff has been working to increase awareness of existing accessibility offerings in the destination and to help area businesses provide enhanced offerings for travelers with both visible and hidden disabilities. “Accessible tourism is not only about human rights, but also an opportunity to embrace and educate all visitors,” said Richard Gray, Visit Lauderdale’s SVP of Inclusion & Accessibility. “We embrace all visitors with wide open, welcoming arms and we are dedicated to increasing awareness of accessibility features throughout the destination.” Greater Fort Lauderdale hotels, restaurants and attractions create a welcoming space for every guest. Many provide accessible amenities including handicap accessible rooms – some specially equipped for the hearing-impaired – as well as wheelchair ramps, accessible outdoor dining spaces including spacious outdoor patios, special sensory-inclusive websites, and sensory-sensitive live performances such as those at Broward Center for the Performing Arts. Fort Lauderdale-Hollywood International Airport (FLL) utilizes the Hidden Disabilities Sunflower Program with a mission to provide a discreet way for adults and children with hidden disabilities to show they need additional support or just a little more time with airport processes. Free sunflower identifying lanyards and pins are available via advance email request at email@example.com. Area resources listed on the site include information on where to find wheelchair accessible beaches, and about the Fort Lauderdale-based Special Needs Group, which provides a wide range of equipment including rentals of wheelchairs, scooter, audio and visual aid necessities and other essentials. Equipment is delivered directly to cruise ship staterooms at Port Everglades, hotels, attractions, or the Greater Fort Lauderdale/Broward County Convention Center. Visit Lauderdale’s new brand identity and colors are now in use across the visitlauderdale.com website along with new user-friendly features. Find the accessibility microsite at visitlauderdale.com/accessibility.