Tourism Toronto Has Launched New Destination Campaign: Let Yourself In – Campaign Invites Travelers to Go All-in and Share in Toronto Pride Felt Across the City
Tourism Toronto has launched a new destination marketing campaign, Let Yourself In – fresh on the heels of the Raptors capturing the NBA title and Toronto’s sense of welcome and diversity seizing the world’s attention. The campaign also arrives as Toronto celebrates another record year in visitation having welcomed 44 million travelers into the city in 2018. “Right now, Toronto’s having a real moment – you can feel the incredible sense of pride and energy here. Now, with the world watching, we’re inviting travelers to be a part of that pride and energy,” said Jon Mamela, Executive Vice President and Chief Marketing Officer at Tourism Toronto. “Toronto is the front door to Canada, and our message to travelers is simple – Let Yourself In – be a part the excitement, diversity and unapologetic progressiveness that defines who we are.” Let Yourself In launched in select markets in the U.S. and Canada with an integrated digital strategy. The campaign is anchored by video, using a variety of digital channels and new digital tools to target potential travelers including original content, co-created stories with select publishers and influencers and social media featuring #openyourcuriosity. The campaign serves as the platform for Toronto’s sales and marketing programs over the next two years. Videos from the Let Yourself In campaign can be viewed on Tourism Toronto’s website See Toronto Now. Toronto’s meeting, conferences and events industry will also leverage Let Yourself In in global sales efforts. Business Events in Toronto have seen tremendous success in 2019 including tech conference Collision, Canada’s premier tourism marketplace Rendez-vous Canada, and Meeting Professionals International’s World Education Congress. “Let Yourself In is an open invitation to visitors from business event delegates and decision makers, to sports fans and leisure travelers, said Mamela. For more information visit SeeTorontoNow.com.