State of Guanajuato, Mexico Launches Reactivation Campaign

The state of Guanajuato, located in the center of Mexico, in the region known as El Bajío, and home to the colonial jewels of San Miguel de Allende and the state’s capital, Guanajuato City, has started its tourism reactivation with the launch of its new brand with the slogan “Guanajuato, live great stories.” “We are inviting our visitors and tourists to be the protagonists of their own history, taking as a setting the tourist wealth of our state, as well as our World Heritage Cities, Magical Towns, archaeological zones — every corner of Guanajuato,” said Governor Diego Sinhue Rodríguez Vallejo. “Today, from the heart of our capital city, a UNESCO World Heritage site, we announce to Mexico and the world that Guanajuato is the ideal place to live great stories.” Guanajuato has a rich history dating back to pre-Hispanic times, when nomadic indigenous populations made areas of the state their home, leaving behind unique archeological sites. The state is also the cradle of the Mexican independence movement and houses some of the most well-maintained colonial and baroque aquiculture of the Spanish conquest in the country.