Spotlight on Lunar New Year 2021 Advertising from Hennessy, Citi, State Farm, Acura and Wells Fargo (Multicultural Marketing News)
Multicultural Marketing News Lunar New Year 2021
Spotlight on Lunar New Year 2021 Advertising from agencies Admerasia and Quantasy for clients Hennessy, Citi, State Farm, Acura and Wells Fargo
- Hennessy Presents Lunar New Year Celebration Feb 18th hosted by Henry Golding
- Acura – “Less Talk. More Luck.” Lunar New Year Social Campaign
- Citi Lunar New Year Campaign: On the Road to Tomorrow
- State Farm Lunar New Year Campaign Digital and Print Ad
- Wells Fargo “Year of the Lucky Ox” LNY Campaign
For her piece, artist Jianan Liu incorporated the coin as the main element in her visual, to emphasize the message of prosperity and wealth usually wished during Lunar New Year. The child holding the coin is also based on an idiom that a “child will bring good luck to your home”. Link to: social post
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March 2021 Newsletters
Deadline for copy Feb 25th