Save the Dates/Register Now for Key 2019 Multicultural & Diversity Conferences + events

The face of America is changing and multicultural consumers are quickly becoming the majority of future growth in the U.S. While multicultural marketing in the U.S. is significantly focused on the Hispanic and African-American consumers, the Chinese and South Asian populations are also booming today and US marketers need to understand the opportunities and challenges. As such, we can look to Canada for inspiration. Why Canada? Canada will be welcoming over 1 million new immigrants in the next 3 years alone. By the year 2036, Canada’s multicultural consumers will represent 34% of the population and according to Statistics Canada, other urban centers across the country can reach over 80% with South Asians and Chinese quickly becoming the “visible majority”. Where else in the world can you catch a Punjabi ice hockey game while sipping a Matcha green tea latte and relishing a plate of butter chicken poutine? Only in CANADA! Join us for an informative webinar with Canadian Multicultural Marketing veterans who will share key insights and opportunities relevant for the U.S. market, along with examples and learnings gained by marketing to the Chinese and South Asian consumers in Canada. Bobby Sahni, Partner and co-founder of Toronto-based Ethnicity Matters, and Lisa Spira, Director of Research and Product Development at Ethnic Technologies will share perspectives, perceptions and experiences from their work with various brands and categories in Canada including banking, telecommunications, automotive and CPG . During the webinar expect to see examples of what Canadian companies are doing to engage this audience, and the importance of establishing a benchmark before making an investment, with success stories from Ethnicity Matters and E-Tech from Ethnic Technologies. To RSVP or for more information, email Lisa Skriloff, MMR,

ColorComm, Inc., the nation’s leading women’s platform addressing diversity and inclusion from across the communications, marketing, media, and advertising industries, will return to Miami, Florida for its 6th annual conference at the Ritz-Carlton, Key Biscayne, July 24, 2019 -July 26, 2019. Ann Curry, Emmy Award-Winning Journalist, will serve as the keynote speaker of ColorComm’s Annual Conference. Visit