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Oct is Hispanic Heritage Month issue of MMRNews: News and Profiles of Hispanic Market Experts

Sunday, Oct 04, 2015

October is Hispanic Heritage Month issue of MMRNews
News and Profiles of Hispanic Market Experts
In this issue:
  • How PM3 Stays Up to Speed
  • Claritas – Grow Your Most Profitable Multicultural Consumers
Meet the Experts in the Hispanic Market:
  • Abasto Media
  • CultureBeat, a division of C+R Research
  • Daniel Gonzalez & Associates
  • Ethnic Technologies
  • Horowitz Research
  • INFUSION by castells
  • Interlex Communications, Inc.
  • Interviewing Service of America (ISA)
  • Latin-Pak/Asian-Pak
  • LatinoEyes®, a division of C+R Research
  • PM3
  • SMG (Shopper Marketing Group)
  • Vision Strategy and Insights

How PM3 Stays Up to Speed
The advertising and marketing industry is built on quicksand. What worked today, probably won’t work tomorrow. Your clients can change faster than tech-trends. It’s a profession based on intangible ideas and if you don’t evolve with the times, prepare to sink.
That being said, PM3 is a Multicultural agency that doesn’t just adapt with the times, they thrive. This can only be achieved by an agency that’s willing to evolve. Part of PM3’s evolution occurred at the beginning of 2018 when they promoted Hernán Feuermann from VP of Creative Services, to EVP and General Manager. The thing is, Hernán has a PhD in Psychology and decades of agency experience, so finding a suitable replacement would not be simple.
After interviewing many prospective replacements, PM3’s patience finally paid off when they secured Luis Felipe Restrepo as their new VP of Creative Services. With over 20 years of experience working on both sides of the ad game and a recent Master’s degree in Digital Marketing and Social Media, Felipe was the perfect fit for PM3’s future success.
Soon after their “changing of the guard,” the agency implemented a strategy for the Milwaukee Brewers baseball team and have been helping them surge Hispanic attendance ever since. Ultimately, PM3 has proven that they can thrive in the turbulent times and stay afloat in this fast-paced industry. To hear more about this agency, click here.

Grow Your Most Profitable Multicultural Consumers
Do you know where your company’s future growth will come from?
Hispanic consumer growth will account for 60% of the population growth in the next five years. Asian consumer growth will account for another 20%. With this shift, it is critical to your brand’s growth to communicate your offerings based on acculturation within the diverse consumer marketplace.
Did you know 66% of U.S. Hispanics report that they pay attention to online advertisements (nearly 20% points more than the general population), and Asian households spend 22% more per year than the average U.S. household? Tailoring your messaging to these multicultural consumers by language using country of origin offers a unique and very effective way to target smarter and win bigger.
Learn how a media company helped their telecom client reach Asian consumers 2-3x better than industry average with specific preferred language messaging, using AUDIENTIVITY®-powered by Geoscape®, a Claritas company: DOWNLOAD CASE STUDY. Find out how you can capture multicultural consumer dollars and win big today: 888.211.9353.
Abasto Media is the only print and digital trade publication in the United States that caters to the Hispanic food and beverage industry. Our print and digital magazine continues to lead the way in providing Hispanic retailers, distributors, manufacturers, brokers and others connected to the industry with relevant news and information to make smart business decisions… View Profile
Culture defines and shapes consumers, implicitly and explicitly affecting the way we interact with organizations, products and brands. CultureBeat, C+R Research’s multicultural research division, helps brands understand how different cultures, ethnicities and lifestyles – and the dynamics that intertwine them – influence their consumers. Our team focuses on getting to the core of what drives consumers’ interactions with your brands to help you form long-lasting connections with them… View Profile
Strategic, Creative, Copywriting, Graphic and Editorial Services for US Hispanic and Latin American markets, specializing in publishing (magazines, books, continuities) and nonprofits. Original Direct Mail copy and design (Spanish and bilingual); creative adaptations; collection and fulfillment material; list analysis…. View Profile
Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results… View Profile
As a full-service consumer insights firm with a mission for delivering insights that inspire innovation, Horowitz understands that with more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey… View Profile
INFUSION by castells is a leading Multicultural advertising agency providing best-in-class marketing leadership and ROI-Powered ideas by infusing strategic and analytical acumen, ‘brains, heart and grit’. Led by dynamic, hands-on Stanford MBA Liz Castells, the creators of Transculturation™ guide Clients to profitably integrate Multicultural across all the P’s with a strategic filter factoring in culture, demos, lifestyle, preferences, and category usage for performance-driven creative and 360° social, community, media and retail activation… View Profile
Interlex Communications, Inc., is one of the nation’s leading advocacy, social and cause marketing agencies, specializing in reaching multicultural and traditionally underserved audiences on behalf of socially conscientious Fortune 500 companies, government agencies, and major NGO’s. Founded in 1995, the agency’s mission is to help its clients make a positive impact in the lives of diverse audiences. Interlex’s campaigns often involve changing behaviors and environments through culturally relevant campaigns and multisectoral partnerships that tackle big social problems and deliver lasting results… View Profile
Since 1982, ISA has been a premier data collection, data management, and processing provider specializing in Online, CATI, in-person, focus groups, insight communities, IVR, programming and hosting. A leader in multicultural market research, ISA has conducted interviews in 67 languages to date and is a three-time recipient of the Asian American Advertising Federation’s “Researcher of the Year” award. Q-insights, ISA’s qualitative division, specializes in luxury automotive clinics, unacculturated Hispanic and Asian intercepts, on-site interviews and focus groups… View Profile
Digital and Direct Marketing/ Multi Channel/Hispanic and Asian US Email, Postal SMS Databases
For over 21 years, Latin-Pak and Asian-Pak and affiliated companies have been supplying cutting edge technology and data for database marketing to the direct marketing advertising industry. Latin-Pak and Asian-Pak are direct marketing companies with multi-cultural capabilities tapping into all ethnicities using email, postal, and SMS as well as digital campaigns… View Profile
LatinoEyes® is the research consultancy division of C+R Research that specializes in U.S. Hispanic and Latin American consumers and shoppers. The LatinoEyes® team is comprised of experienced researchers who have a deep understanding of both U.S. and Latino cultures and advanced quantitative and qualitative methodologies. They offer cutting-edge technologies, as well as the best methods for researching and gaining insights into this important market as well as other multicultural groups with their multicultural research team, CultureBeat… View Profile
PM3 is a multicultural advertising and marketing firm helping clients gain customers by building brand preference among US Hispanic consumers. From offices in Atlanta and Los Angeles, we deliver programs that use research, marketing, advertising and “operational readiness” initiatives to increase clients’ market share among Hispanics. PM3 has especially deep expertise in verticals including Aftermarket Automotive, Entertainment Telecommunications, and Sports Marketing; as well as practice areas such Experiential Marketing, Digital, Mobile and Social Media, Direct Response Marketing, and Long-format Video Production… View Profile
We create compelling and culturally relevant advertising campaigns, shopper marketing and promotional programs based on a deep understanding of the multicultural consumer behavior across all acculturation levels, experiences, and channels, fusing creativity and flawless excecution to drive equity and sales for our clients’ brands in a measurable way… View Profile
Vision Strategy and Insights is a full-service research and strategic consulting firm specializing in the development and implementation of actionable research studies among general market, Hispanic, African American and Asian consumers. VSI utilizes a total market approach to deliver relevant insights into today’s multicultural business landscape for its clients… View Profile
Marketers: Do you need help making a match with one of the companies listed? Call Lisa Skriloff at 212-242-3351 or email to take advantage of our free referral service.
Expert companies: Should your company be listed here?
Learn more and sign up here or contact
Next Issues:
November 2018
Deadline for reservations: October 24th
Deadline for copy: October 26th
Theme: MMR’s Recommended 2018 Multicultural & Diversity Conferences + events

December 2018

Deadline for reservations: November 15th
Deadline for copy: November 27th
Theme: Save the Dates for Key 2019 Multicultural & Diversity Conferences + events
To see upcoming newsletters view our 2018 Editorial Calendar
Questions? Call 212-242-3351 or email
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About This Newsletter
Multicultural Marketing News (MMRNews), is published by Multicultural Marketing Resources, Inc. (MMR). For a free subscription, sign up here.