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NYC & Company Launches Arabic-language Guide to Halal Travel in New York City During Middle East Sales Mission

Friday, Nov 11, 2022

NYC & Company, New York City’s official destination marketing organization and convention and visitors bureau, released a new Arabic-language version of the organization’s acclaimed Halal Travel Guide. NYC & Company, the first US tourism organization to create a dedicated resource for Muslim travelers, launched the translated guide during a Middle East Sales Mission engaging travel agents and tour operators across the region. This year, international visitation is expected to triple to 8.3 million, including approximately 140,000 visitors from the Middle East. “As tourism recovery accelerates and we continue to welcome global travelers to New York City, our goal is to provide trip planning resources which authentically reflect our diverse communities across all five boroughs–as well as those of our visitors,” said Fred Dixon, President and CEO of NYC & Company. “A major commitment to Muslim travelers was the launch of our Halal Travel Guide earlier this year–a first for any US destination. We’re pleased to now launch the new Arabic-language edition of our guide to halal travel in New York City, and we greatly look forward to welcoming visitors for their next vacation or business trip.” First launched in English earlier this year, the evergreen Halal Travel Guidespotlights and encourages visitation to the rich abundance of halal restaurants, Muslim history, and tourism sites across New York City’s five boroughs. The guide, which also shares tips and advice from Muslim travel experts was created by NYC & Company, in partnership with halal-friendly travel authority Halal Trip/Crescent Rating. The Muslim community has been an integral part of the fabric of New York City for nearly 400 years, with more than 275 mosques across all five boroughs—more than any other metro area in the United States. The guide includes prayer places and their distance/time from the featured attractions, restaurants, and hotels. The Halal Travel Guide can be found at, and in PDF format in both English and Arabic. Participating New York City tourism partners include Hudson Yards, InterContinental New York Barclay, Lotte New York Palace, The Pierre, a Taj Hoteland SUMMIT One Vanderbilt, all of which are also featured in the Halal Travel Guide. In addition, NYC & Company has invested in new permanent multicultural content and destination guides on, including The Black Experience in NYC, The Latino Experience in NYC and The Asian Experience in NYC. For more on all there is to see and do in New York City’s five boroughs, go to