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Multicultural Travel News – News From United, Las Vegas, Black Cultural Heritage Tours (BCHT), National Blacks in Travel & Tourism Collaborative, Tourism Cares, MMGY Global and Eiteljorg Museum

Thursday, May 27, 2021

Multicultural Travel News – News From United, Las Vegas, Black Cultural Heritage Tours (BCHT), National Blacks in Travel & Tourism Collaborative, Tourism Cares, MMGY Global, and Eiteljorg Museum

News Briefs:
  • United Sets New Diversity Goal: 50% of Students at New Pilot Training Academy To Be Women and People of Color
  • Las Vegas Shows Its Ongoing Pride with LGBTQ+ Events and Celebrations
  • Blacks in Travel & Tourism Partners with Black-Owned Receptive Tour Operator for U.S. Black Cultural Heritage Road Trip
  • Blacks in Travel and Tourism Is First Grant Recipient of Tourism Cares’ Diversity in Tourism Fund
  • MMGY Global And Prominent Travel Brands Launch Landmark Study on U.S. Latinx Travelers
  • Eiteljorg Virtual Indian Market features 100 Native artists, performances June 14-28
News Briefs
United Sets New Diversity Goal: 50% of Students at New Pilot Training Academy To Be Women and People of Color
United Airlines, the only major U.S. airline to own a flight school, began accepting applications as it embarks on an ambitious plan to train 5,000 new pilots by 2030, at least half of them women and people of color. Backed by scholarship commitments from United Airlines and JPMorgan Chase, United Aviate Academy will create opportunities for thousands of students, including women and people of color to pursue a career as a commercial airline pilot, one of the most lucrative careers in the industry. In addition, for those United Aviate Academy students who may need additional financing, United has partnered with Sallie Mae to offer private student loans to ensure that no highly-qualified, highly-motivated, eligible applicants will be turned away solely because they can’t afford to enroll. United Aviate Academy expects to enroll 100 students in 2021. To break down the financial barriers that limited access to the airline pilot career path for generations of women and people of color, United has committed to fund $1.2 million in scholarships. The airline’s credit card partner, JPMorgan Chase has also committed $1.2 million to support women and people of color who are accepted to United Aviate Academy. United will leverage its long-standing relationships with a variety of organizations, including the Organization of Black Aerospace Professionals, Sisters of the Skies, the Latino Pilots Association and the Professional Asian Pilots Association to help identify and steer highly qualified, diverse candidates to the United Aviate Academy. As key partners, these organizations will select the applicants to receive the scholarships and grants funded by United and JPMorgan Chase. For more information on Aviate, visit unitedaviate.com.
Las Vegas Shows Its Ongoing Pride with LGBTQ+ Events and Celebrations
From annual events to amazing entertainment, Las Vegas proudly celebrates the LGBTQ+ community and empowers travelers to embrace who they are year-round. Featuring a wide variety of LGBTQ+-driven entertainment, dining, nightlife and special events, Las Vegas is the ultimate, inclusive escape for anyone and everyone for any occasion. The Gay & Lesbian Chamber of Commerce Nevada, a non-profit advocacy group that aims to expand the economic opportunities and advancement of the LGBTQ+ business community will host its summer virtual mixer Wednesday, June 16 from 6 p.m. – 7 p.m. Celebrating gay men of all shapes and sizes, who are also cigar and pipe aficionados, bikers or leathermen, SMOKEOUT 2021 will be on fire at Tuscany Suites and Casino, August 25-30. From bull riding to cattle roping, the rodeo thrives in Vegas. September 17−19, the Nevada Gay Rodeo Association’s BigHorn Rodeo will once again ride into Las Vegas, bringing with it all the typical rodeo favorites and camp events. The biggest LGBTQ+ event of the year, Las Vegas PRIDE, is expected to return live October 8 and 9. Completely centered around pride and diversity, the parade through Downtown Las Vegas on October 8 and the festival on October 9 will be bigger and more fabulous after the at-home virtual celebration in 2020. Gold Spike in Downtown Las Vegas announced the comeback of the queens. Every second and fourth Thursday of the month, the “girls” are back in town as Drag Queen Bingo makes its debut at Gold Spike.
Blacks in Travel & Tourism Partners with Black-Owned Receptive Tour Operator for U.S. Black Cultural Heritage Road Trip
The National Blacks in Travel & Tourism Collaborative (BTT) working in partnership with the Cultural Heritage Alliance for Tourism, Inc. (CHAT), a Black-owned receptive tour operator based in Miami, FL, is launching the Black Cultural Heritage Road Trip on May 30. The Black Cultural Heritage Tours (BCHT) team will travel throughout the United States curating local, immersive Black cultural heritage tour itineraries and experiences through connections with the people and places that have shaped Black communities from the past to the present. “As the only Black-owned receptive tour operator in the U.S., our mission is to create inclusion and engagement of local Black cultural heritage community assets in the multibillion-dollar tourism industry, spurring economic growth and sustainability for small businesses and cultural institutions in underserved Black communities,” said Stephanie Jones, president of CHAT and founder of BTT. The BCHT itineraries aim to illuminate, amplify, protect, and preserve cultural heritage throughout the United States through storytelling and authentic local experiences that are life-affirming and sustainable.
About Black Cultural Heritage Tours (BCHT)
Powered by Cultural Heritage Alliance for Tourism, Inc. (CHAT), Black Cultural Heritage Tours curates local and immersive Black cultural heritage tour itineraries, experiences, and connections to the people and places that have shaped community and culture from the past to the present. As the only Black-owned receptive tour operator in the U.S., CHAT’s focus on Black-owned businesses and attractions levels the playing field for small businesses while creating transformative experiences for culturally curious travelers to learn about history and celebrate the rich diversity of Black culture in the U.S. and all over the world. Learn more at www.experienceblackculture.com
About the National Blacks in Travel & Tourism Collaborative (BTT)
The National Blacks in Travel & Tourism Collaborative’s (BTT) is powered by the Cultural Heritage Economic Alliance, Inc., a 501c3 non-profit organization based in Washington, DC. BTT’s mission is to facilitate the development of a thriving Black tourism ecosystem to ensure Black travel and tourism businesses are full participants in the travel industry. Working in collaboration with a diverse group of national travel & tourism organizations, small businesses, educators, media and influencers, DMOs and other industry leaders, we curate and implement initiatives designed to increase diversity, equity and inclusion, eliminate racial inequalities, and create economic opportunities to advance Blacks in travel and tourism. BTT strives to level the playing field to advance Blacks in travel and tourism businesses. www.blacksintourism.org
Blacks in Travel and Tourism Is First Grant Recipient of Tourism Cares’ Diversity in Tourism Fund
Tourism Cares remains committed to create an inclusive industry with the first Diversity in Tourism grantee being the Cultural Heritage Economic Alliance, Inc., a 501(c)3 non-profit based in Washington, DC, which powers the National Blacks in Travel and Tourism Collaborative (BTT). The grant will support BTT’s Black Talent Tourism Directory (BTTD). The Black Talent Tourism Directory is an online platform created as a matchmaking tool for Black travel and tourism businesses, professionals and students to access business, employment, internship, speaker and media opportunities in travel and tourism. Through BTTD, a series of professional development webinars will be offered to help prepare Blacks in travel and tourism to take full advantage of industry opportunities. Industry stakeholders such as DMOs, travel associations, brands and media can join BTTD as industry partners and post opportunities to match with Black talent. Industry partner’s membership also support the maintenance and sustainability of the platform as an industry resource.
About Tourism Cares
Tourism Cares, Inc., a US 501(c)(3) nonprofit that advances the travel industry’s positive impact to help people and places thrive. We believe it’s in all our best interest to support the destinations our industry depends on so that communities, travelers and businesses can prosper. We mobilize the entire industry to use its business as a force for good by convening, educating and motivating all sectors to make a positive impact through travel. Learn more TourismCares.org and @TourismCares.
MMGY Global And Prominent Travel Brands Launch Landmark Study on U.S. Latinx Travelers
MMGY Global announced it will conduct a first-of-its-kind study to identify the needs, concerns and behaviors of Latinx travelers in the United States in order to provide a better understanding of this growing population and the diverse needs of its communities. The study, titled Latinx U.S. Travelers: Observations and Insights on Themes of Diaspora and Intersectionality, marks the company’s second in-depth research program focused on underrepresented travelers in support of the company’s focus on inclusivity as a core value. These research efforts are conducted also to support MMGY Global’s own clients with useful data on evolving demographics and shifting cultural sentiment in the United States and across the globe. This study is the second in a series of custom research reports deployed by MMGY Global’s research and insights division, MMGY Travel Intelligence. The first, The Black Traveler: Insights, Opportunities & Priorities, was completed in January 2021 and communicated the value of Black travelers in the U.S. who spend over $129 billion in travel annually while revealing narratives around lack of feeling safe or welcomed and also a strong intent to travel among Black leisure travelers and meeting professionals. Over US$100,000 has been raised for the nonprofit partners involved with the study, and two grant programs have been established to support Black travel advocates.
MMGY Global and its supporting sponsors – NYC & Company, Los Angeles Tourism, Tripadvisor, Discover Puerto Rico, Hilton and Travel Texas – are proud to share that MMGY Global will donate 100% off its total profits from sales of the report to nonprofit study partner Travel Unity. Travel Unity’s mission is to make the world of travel welcoming to people of all backgrounds and abilities. As part of its holistic approach to diversity, equity and inclusion (DEI), Travel Unity advocates for Latinx communities, including exposing talented youth from underrepresented communities in the U.S. to career paths and other opportunities in travel.MMGY Global’s Danny Guerrero, VP of North America Strategy, and Travel Unity members Roni Weiss, Executive Director, and Jeannette Ceja, Vice President of Travel Unity’s Board of Directors, will serve as Study Co-Chairs. For more information, visit  mmgyintel.com.
Eiteljorg Virtual Indian Market features 100 Native artists, performances June 14-28
INDIANAPOLIS –The Eiteljorg Museum’s 29th annual Indian Market and Festival this year will be a virtual experience, where guests can shop online for beautiful jewelry, pottery, paintings and other artworks created by 100 Native American and First Nations artists from the U.S. and Canada. Running from June 14 to 28, the Virtual Indian Market features music, dance performances and cultural presentations, including Grammy Award-winning musician Joanne Shenandoah (Oneida). This year’s event is entirely free. Eiteljorg.org/IndianMarketandFestival is the online hub to shop for Native artworks directly from the artists, enjoy the performances, download family activities and learn more about Native artists and their cultures. First held in 1993, the Eiteljorg Indian Market and Festival has a national reputation as one of the nation’s top Native art markets. Artists are invited to participate through a juried selection and must be members of a federally or state recognized tribe. “The Eiteljorg Virtual Indian Market presents an outstanding opportunity to buy one-of-a-kind, hand-made fine art – conveniently, from the comfort of home – while supporting Native American artists in their artistic careers,” Eiteljorg President and CEO John Vanausdall said. “Cultural experiences, including Native American music and dance performances and storytelling, are important parts of Virtual Indian Market.” Fans can find a complete schedule and watch all the free performances at Eiteljorg.org/IndianMarketandFestival.
About This Newsletter
Multicultural Travel News newsletter (MTN) covers travel news of interest to ethnic and niche travelers and those who market to them. We write about destinations that interest multicultural travelers or have outreach campaigns to travelers of Hispanic, African American, Asian American and other cultural backgrounds; women; LGBT travelers and people with disabilities.

Multicultural Travel News is also written for leisure and business travelers looking for what to see and do and for marketing executives interested in ideas, best practices and the business case for targeting so-called “minority” travelers. We cover cities and countries, hotels, airlines, cruise lines, convention and visitor bureaus, tour operators and other travel marketers with a multicultural angle. Multicultural Travel News is written and edited by Lisa Skriloff.

Multicultural Travel News is published by Multicultural Marketing Resources, Inc. (MMR). To view past editions click here.

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