Multicultural.com is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

Newsletters

Share

Multicultural Marketing Resources, Inc. Celebrates Year of the Ox

Monday, Feb 15, 2021
Multicultural Marketing Resources, Inc. Celebrates Year of the Ox

New York, NY – February 12, 2021 marks the beginning of The Year of the Ox, the Asian Lunar New Year, one of the largest and most festive celebrations for the Asian American Community. The Year of the Ox lasts until January 31, 2022.

Celebrated by Asian American groups including Chinese, Vietnamese and Korean Americans, the Lunar New Year is an event where family and friends come together to wish each other happiness and pay respect to ancestors. Traditionally, the festivities start 22 days prior to the New Year and continue for 15 days afterwards. The Lunar New Year is represented by a cycle of 12 years, each denoted by a different animal.

This year, the Year of the Ox, is the second animal in the Chinese horoscope. According to Chinese astrology, people born in the Year of the Ox (1949, 1961, 1973, 1985, 1997, 2010, 2021) are known for diligence, dependability, strength and determination. According to tradition, Chinese and Vietnamese give children “red-envelopes” with good luck money for the New Year and Koreans offer newly minted money as a symbol of auspicious and fortuitous beginnings. Business people in the Asian communities also celebrate the holiday with colleagues and employees. During this celebration decorations are also significant. Red and gold are the primary colors as they symbolize good fortune.

Many companies take this occasion to send New Year’s greetings with advertising created for the holiday.

Visit multicultural.com’s Asian American Market page to see examples of these ad campaigns. Currently featured: Lunar New Year 2021 Advertising from Admerasia for Citi, State Farm and Hennessy.

Here are some fun Year of the Ox Facts:

Year of the Ox: February 12, 2021 – January 31, 2022

Who Celebrates: Chinese-Americans, Vietnamese-Americans, Korean-Americans

Lunar New Year Translation: “Chuen Jie” (Spring Festival) in Chinese, “Tet Nguyen Dan” in Vietnamese and “Sol” in Korean

Animal Symbol: Ox

Ox Years: 1925, 1937, 1949, 1961, 1973, 1985, 1997, 2009, 2021

Famous People Born in Year of the Ox: Barack Obama, Lisa Ling, Vincent Van Gogh, Walt Disney, Charlie Chaplin, Gary Locke, Gerald Ford, George Clooney, Richard Gere, Dustin Hoffman, Princess Diana, Vera Wang, Jack Nicholson, Meryl Streep, Paul Newman, Margaret Thatcher, Morgan Freeman, Jane Fonda, Jim Carrey

The Ox is: honest, earnest, diligent, dependable, strong, determined, kind, reliable and trustworthy, calm and gentle, fair and conscientious, inspiring confidence in others, patient, methodical and can be trusted

Best Careers for Those Born In the Year of the Ox: doctors, lawyers, businessmen and teachers

About the Ox: Oxen are honest and earnest. They are low key and never look for praise or to be the center of attention. This often hides their talent, but they’ll gain recognition through their hard work.

“Happy New Year:”
– in Chinese (Cantonese): Gong Hay Fat Choy (Wishing you get rich)
– in Chinese (Mandarin): Xiànnián kuàilè (Happy New Year)
– in Vietnamese: Chuc Mung Nam Moi (Happy New Year)

– in Korean: Sae Hae Bok Man Ie Ba Due Se Yo (In the New Year, (may you) receive much luck)

Next Lunar New Year: Year of the Tiger, beginning February 1, 2022

Contact: Lisa Skriloff, President, Multicultural Marketing Resources, Inc., Lisa@multicultural.com, 212-242-3351

Would you like to see your company POV/event/advertising featured in our next theme newsletter? To learn more about newsletter advertising visit here and for all advertising opportunities visit here. Opportunities include: paragraph + logo within an issue of Multicultural Marketing News/MMRNews ($425), simple event listing ($100) or solo eblast ($850). Participation is free to organizations featured on multicultural.com. Sign up here to feature your organization/company on multicultural.com.For more info contact Lisa Skriloff at 212-242-3351 or Lisa@multicultural.com.

Next Issue:

March 2021 Newsletter

March is Women’s History Month issue
Deadline for reservations: Feb 23rd  

Deadline for copy Feb 25th

For more info about participating in this newsletter email Lisa@multicultural.com. To see upcoming newsletters view our 2021 Editorial Calendar. Weekly and monthly banner sponsorships of the newsletter as well as stand-alone eblasts to the 9000 subscribers of MMRNews are available. Need more info? Visit here or email Lisa@multicultural.com or call 212-242-3351.

About This Newsletter 
Multicultural Marketing News (MMRNews), is a free e-mail newsletter published by Multicultural Marketing Resources, Inc. (MMR) and sent to +9000 subscribers. For a free subscription, sign up here.