MMGY Global Launches Grounbreaking Study on the Black Traveler Under a New Partnership With Key Advocacy Groups
MMGY Global announced that it is developing a series of market research studies to be informed by diverse travel advocacy organizations to better identify the needs, behaviors and sentiment of underrepresented travel communities. The first installment of these studies, powered by MMGY Travel Intelligence, is titled The Black Traveler: Insights, Opportunities & Priorities and focuses on Black leisure travelers and meetings professionals. The Black Traveler study is set to be published in late October. The Black Traveler: Insights, Opportunities & Priorities report will include results from: MMGY Global’s 2019 Shifflet TRAVEL PERFORMANCE/MonitorTM profiling Black leisure travelers within the United States, the development of an accurate measure of the economic power of the Black traveler, a new survey analyzing the current opinions and attitudes of Black leisure travelers globally, and a new survey of Black meetings professionals from the members of the National Coalition of Black Meeting Professionals (NCBMP). To ensure the two new surveys appropriately document the true sentiment of the Black traveler, survey questions are being developed with oversight and input from a steering committee of diverse industry experts and through partnerships with travel advocacy organizations, including the Black Travel Alliance (BTA), the NCBMP and the National Association of Black Hotel Owners, Operators and Developers (NABHOOD). MMGY Global and its supporting sponsors, including Choice Hotels International®, Tripadvisor and Virginia Tourism Office, have committed that all net proceeds will be donated back to the three partner organizations – BTA, NABHOOD and NCBMP – as well as several other not-for-profit groups. For more information, visit https://www.mmgyglobal.com/diversity-in-travel/.