MMGY Global And Prominent Travel Brands Launch Landmark Study on U.S. Latinx Travelers
MMGY Global announced it will conduct a first-of-its-kind study to identify the needs, concerns and behaviors of Latinx travelers in the United States in order to provide a better understanding of this growing population and the diverse needs of its communities. The study, titled Latinx U.S. Travelers: Observations and Insights on Themes of Diaspora and Intersectionality, marks the company’s second in-depth research program focused on underrepresented travelers in support of the company’s focus on inclusivity as a core value. These research efforts are conducted also to support MMGY Global’s own clients with useful data on evolving demographics and shifting cultural sentiment in the United States and across the globe. This study is the second in a series of custom research reports deployed by MMGY Global’s research and insights division, MMGY Travel Intelligence. The first, The Black Traveler: Insights, Opportunities & Priorities, was completed in January 2021 and communicated the value of Black travelers in the U.S. who spend over $129 billion in travel annually while revealing narratives around lack of feeling safe or welcomed and also a strong intent to travel among Black leisure travelers and meeting professionals. Over US$100,000 has been raised for the nonprofit partners involved with the study, and two grant programs have been established to support Black travel advocates.
MMGY Global and its supporting sponsors – NYC & Company, Los Angeles Tourism, Tripadvisor, Discover Puerto Rico, Hilton and Travel Texas – are proud to share that MMGY Global will donate 100% off its total profits from sales of the report to nonprofit study partner Travel Unity. Travel Unity’s mission is to make the world of travel welcoming to people of all backgrounds and abilities. As part of its holistic approach to diversity, equity and inclusion (DEI), Travel Unity advocates for Latinx communities, including exposing talented youth from underrepresented communities in the U.S. to career paths and other opportunities in travel.MMGY Global’s Danny Guerrero, VP of North America Strategy, and Travel Unity members Roni Weiss, Executive Director, and Jeannette Ceja, Vice President of Travel Unity’s Board of Directors, will serve as Study Co-Chairs. For more information, visit mmgyintel.com.