September issue of Multicultural Marketing News Sept 15 – Oct 15 is Hispanic Heritage Month Meet the Hispanic Marketing Experts on multicultural.com in our Source Book of Multicultural Experts online. Connect directly with any of the experts, via links, below. Or email Lisa Skriloff at lisa@multicultural.com to describe your needs and request a (free) referral to any expert. This is the first of 2 special issues tied to Sept 15 – Oct 15 Hispanic Heritage Month. Meet the Experts in the Hispanic Market: - Bold Culture LLC
- C+C
- Claritas
- Collage Group
- d expósito & Partners, llc
- Ebony Marketing Systems
- Ethnic Technologies
- Fingerpaint Multicultural
- fluent360
- H Code, a Division of My Code
- Horowitz Research
- INFUSION by Castells
- LatinoEyes®, a division of C+R Research
- Lighthouse List Co. (powered by Ameribase Digital)
- Multilingual Connections
- Sensis
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Bold Culture is a data-driven multicultural communication consultancy with expertise in cross-cultural marketing insights and developing inclusive workplace cultures. Through its dual-lens of marketing and talent development, Bold Culture offers marketers, advertisers, recruiters and HR managers tailored research & insights, workshops, audits, strategic plans, roundtables, ongoing consulting, and connections to diverse talent at all levels. Bold has a specific focus on helping companies connect to Black, Latinx, LGBTQIA+ audiences and talent across their intersections… View Profile |
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We’re C+C, a 100-person social good integrated marketing firm with a long history of innovation and serving the underserved. We develop smart, creative, culturally competent, integrated marketing strategies that build awareness, educate the public, simplify complex issues and drive behavior change. From energy efficiency to climate change, public health to recycling, we are proud of the impact our work delivers on the communities and the world in which we live. We integrate a multicultural perspective into everything we do from the ground up, not as an afterthought. We don’t tokenize. We don’t “just translate.” We co-create to develop strategic campaigns for complex stories that are as diverse as the communities we need to reach, but that work together seamlessly to deliver great results. Our research driven strategic approach effectively reaches multicultural communities across the acculturation spectrum. This includes social marketing and integrated communications campaigns, audiovisual production, multicultural influencer engagement, partnerships with community organizations, and media relations, among others. |
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Founded in 1971, Claritas is a data-driven marketing company who helps companies find their best prospects, improve marketing execution and deliver superior ROI. By continually investing in new technological capabilities, Claritas has transformed the business to ensure clients get ahead and stay ahead of the ever-evolving digital era. Claritas has assembled one of the industry’s most robust identity graphs encompassing a proprietary data set of 125 million households and reaching more than 1 billion devices daily in the U.S. The graph is just one of Claritas’ leading-edge data and technology tools that allow our clients to identify their best customers, engage and deliver to those customers when and where they want to be engaged and optimize those engagements with remarkable transparency and precision in near-realtime. Claritas also helps marketers gain a 360-degree view of America’s fastest-growing multicultural populations with more granular detail than anyone in the industry. More information can be found by visiting www.claritas.com. View Profile |
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Celebrating Hispanic Heritage Month With Authenticity Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods. The Hispanic segment welcomes brands to partake in the festivities and observance of Hispanic Heritage Month. However, it is imperative that brands take time and understand this invitation. Very few Hispanics want brands to refrain from recognizing the Month in their advertisements, but marketers must be wise about participating. Hispanic consumers ask that brands go beyond performative advertising and commercials. Brands must make certain they are educated on Hispanic Heritage, and only then can they celebrate the Month in an authentic manner. Ads should spotlight diversity within the Hispanic community, make note of Hispanic people who have impacted the U.S., and commemorate and teach about Hispanic culture. Explore our insights for celebrating Hispanic culture throughout the month and year round. Sign up for our newsletter to access the recording from our Hispanic Heritage Month panel with U.S. Bank, Wells Fargo, Comcast and Proctor & Gamble. By Sudipti Kumar, Director of Multicultural Insights, Collage Group. View Profile |
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As the New American AgencyTM d expósito & Partners, llc (“DEX”) is an independent, MWBE, multicultural marketing and communications firm with a specialized focus in helping clients win in an increasingly diverse America. We aim to be our clients’ growth catalyst by providing a total dedication to a new, critical way of looking at the consumer landscape, where attitudes, trends and behaviors are increasingly influenced by the multicultural audiences. In doing so, we leverage our excellence in marketing and cultural expertise to yield insight-driven strategies and impactful creative ideas that drives our clients’ businesses. Clients include McDonald’s, the City of New York, NYC Health + Hospitals, Nielsen, Planned Parenthood Federation of America, Point32Health, The Smithsonian Institute, Tajin, the U.S. Food & Drug Administration and Cafe Santo Domingo… View Profile |
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EMS—Researching People of Color EMS is a certified minority, woman-owned marketing research and management consulting firm providing a full array of multicultural quantitative and qualitative research services in person and online. It has a rich and diverse staff that provides services that include special language capabilities, including qualitative and quantitative research in Spanish and in other languages such as Mandarin, Korean, Tagalog, French and Russian. EMS recently conducted three particular studies of Hispanics who participated in yoga, one that explored their awareness of NYC “Smoke-Free” messaging, and one that tested their receptivity to leisure travel in Minnesota. EMS created a proprietary Latino segmentation matrix-model that measures generational and life-style behaviors and uses cultural graphics to measure ethnic-bound perceptions and attitudes. Latino Americans are the fastest growing demographic in the U.S. who seek community and connection through technology; at EMS we understand those cultural nuances and have the project experience and capability to reach this target audience. View Profile |
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Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results… View Profile |
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Fingerpaint Multicultural specializes in Multicultural Marketing aligned to the pharmaceutical industry dynamics leading some of the most recognized and most successful US Hispanic and African American campaigns in the industry. Our services include strategy and business analysis, creative, digital, production, media planning & buying, and local market activation. Fingerpaint Multicultural is also on the forefront of tackling larger healthcare issues across the US, helping corporations address health disparities and Social Determinants of Health (SDOH) gaps. Our services are cross functional and highly applicable to the pharma stakeholder mix, executed flawlessly through a cultural lens. Whether you’re looking to build your initial Hispanic or African American market business case and pilot or setup a corporate capability inclusive of multiple cultures, aka COE, across your entire corporation, we are the most experienced team in the industry. Our team has built some of the most successful multicultural pharma campaigns. From launches to post LoE, from diabetes and CV to oncology and rare diseases, we have done it… View Profile |
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fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services from our Chicago, Nashville and New York City offices. fluent360 works across Hispanic, African American, Asian American, and LGBTQ with seasoned specialist teams for each audience sector. We call this “True Multicultural” – an agency approach designed for the realities of today’s consumer… View Profile |
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H Code is the Hispanic-focused division of My Code, a company dedicated to creating culture-first marketing opportunities for brands and agencies. Established in 2015, H Code leads the charge in engaging Hispanic consumers, with an average of 21 million monthly uniques in 2023, according to Comscore—equivalent to over half (60%) of Hispanics navigating the digital landscape. With a deep understanding of Hispanic consumer behavior, H Code empowers brands to connect with this diverse demographic across origins, languages, generations, and locations. H Code’s solutions encompass exhaustive research and insights, innovative content strategies, and strategic media distribution. Boasting a robust network of over 500 direct publisher relationships, H Code offers exclusive, niche opportunities for brands to establish meaningful connections with Hispanic consumers via a singular, dependable source. Its portfolio of proprietary brands facilitates access to influential publishers immersed in Hispanic culture, such as La Opinión, ButacaTV, and HipLatina in addition to its strategic partner, Remezcla. With years of unwavering commitment, technical prowess, profound insights, and in-house expertise, H Code is the ideal partner your Hispanic marketing needs. Contact Information: Gerry Ramirez, gerry@mycodemedia.com. View Profile |
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As a full-service consumer insights firm with a mission for delivering insights that inspire innovation, Horowitz understands that with more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey. With more than 25 years of experience conducting Hispanic and multicultural research, Horowitz is well-known for its pioneering work among Hispanic and multicultural consumers… View Profile |
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HISPANIC HERITAGE MONTH: Capturing Hispanics Hearts, Minds and Wallets Hispanic Heritage Month celebrates Hispanic Americans’ rich diversity, histories, impact, and contributions to the economy, pop culture, shaping trends and all aspects of America today and its rich past. Initiated in 1968 as a week-long event by President L. B. Johnson, HHM was extended to a month-long celebration in 1988 by Ronald Reagan. The Hispanic community, 63M strong with $2.5T buying power, is varied in cultural origin representing over 25 countries across Latin America, the Caribbean and Mexico, the largest group by far. Those differences are reflected in varied traditions, content preferences, food style, and even sports or music, but Hispanics are united in their core values, work ethic, codes, optimism, resilience, Familismo and collectivity – and their love of America, which is higher than any other group, befitting the spirit of Hispanic Heritage Month. Continue reading View Profile |
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LatinoEyes® is the research consultancy division of C+R Research that specializes in U.S. Hispanic and Latin American consumers and shoppers. The LatinoEyes® team is comprised of experienced multicultural researchers who have a deep understanding of both U.S. and Latino cultures and advanced quantitative and qualitative methodologies. They offer innovative technologies and techniques, as well as the best methods for researching and gaining insights into this important market as well as other multicultural cohorts with the diverse research team, CultureBeat… View Profile (Latino Eyes) and View Profile (CultureBeat) |
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According to an article from Entrepreneur.com, Hispanic consumers present an ideal opportunity for brand marketers due to their larger average household size, considerable spending power, and unwavering brand loyalty to the products they love. If you are looking to market to Hispanic audiences, Lighthouse-Ameribase is here to help. Not only is our Hispanic multicultural data ranked exceptional for accuracy, particularly our Hispanics aged 21 to 49 and language spoken at home segments, our data is also multichannel and ideal for your upcoming direct mail, email, social, mobile, CTV and digital campaigns. Find out more or speak to us today about your data needs on +1 (800) 684-2180. View Profile |
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Multilingual Connections is your source for connecting with the US Hispanic, Latin American, and Spanish markets. Whether you need translation, audio transcription, market research services, voiceover or subtitling, our expert linguists and researchers understand that Spanish is not one-size-fits all. We localize your voice and brand to your target audience with a focus on cultural nuance. Chicago-based, certified woman-owned (WBENC/WOSB) – and creating connections in 75 languages since 2005. View Profile |
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We leave no one behind at Sensis. As an integrated cross-cultural agency, we connect people with brands through marketing that builds relationships across cultures. “CrossCultureAll” means no audience is left unseen, and no client misses out on reaching them. We’re strategy-led, driven by primary cross-cultural research and robust insights, with integrated execution also spanning in-house creative, production, media planning and buying, digital experience design, analytics, social and PR amplification. Together we enable diverse audience segments to participate in and benefit from the products and services we promote in collaboration with our clients. Our 200+ digital- centric team is 70% diverse, led by 75% leadership—which currently makes us the largest independent minority-owned agency in the U.S.—and a direct representation of a majority multicultural general market. Based in Los Angeles, and recognized for 11 years by Inc 5000 Fasti Sensis also has offices in Washington DC, Atlanta, Austin, Little Rock, Bogotá, and Tepic. View Profile |
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Marketers: Do you need help making a match with one of the companies listed? Or need a referral to our other expert companies, based on your needs? Describe your request here or email or call Lisa Skriloff at lisa@multicultural.com and 212-242-3351 to take advantage of our free referral service.Expert companies: Should your company be listed here? Fee is $425 per newsletter issue, or free with your annual listing in the Source Book of Multicultural Experts online at $1500. Learn more here. Sign up here to feature your organization/company on multicultural.com and submit your company profile to be included in the next issues. MMRNews is distributed to approx 8,000 subscribers at multicultural agencies and brand marketers. Next Issue: October 2023 Newsletter Hispanic Heritage Month issue #2 of Multicultural Marketing News Deadline for reservations: September 20th Deadline for copy September 27th Create your Listing and Order here For more info about participating in this newsletter email Lisa@multicultural.com. To see upcoming newsletters view our 2023 Editorial Calendar. Weekly and monthly banner sponsorships of the newsletter and stand-alone eblasts to our subscriber list are available. To learn more about newsletter advertising visit here and for all advertising opportunities visit here. Need more info? Visit here or email Lisa@multicultural.com or call 212-242-3351. |
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About This Newsletter Multicultural Marketing News (MMRNews), is a free e-mail newsletter published by Multicultural Marketing Resources, Inc. (MMR) and sent to approx 8,000 subscribers. For a free subscription, sign up here. |
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