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Meet the Asian American Market Experts: MMRNews’ May is Asian Pacific American Heritage Month issue (Multicultural Marketing News)

Wednesday, May 01, 2019


        May is Asian Pacific American Heritage Month issue of                  MMRNews
                       News and Profiles of Asian American Market Experts
Meet the Experts in Marketing to the Asian Consumer:
  • 5678 Media Group LLC
  • AAAZA, Inc.
  • Admerasia, Inc.
  • Asia Society
  • C+C
  • Ethnic Technologies
  • Éthnico Advertising
  • fluent360
  • Horowitz Research
  • Interviewing Service of America (ISA)
  • Muse Communications
  • YOptima Media Solutions
Meet the Experts in Marketing to the Asian American Consumer

5678 Media Group LLC

5678 is the first and the industry’s most experienced experiential marketing agency that specializes in connecting brands to the South Asian American community through memorable and authentic experiences. We have the relationships, experience, and infrastructure necessary to help brands shine when it matters most. 5678 service offerings include branded-entertainment, influencer marketing, content strategy, production, targeted media planning-buying, and custom high impact activations… View Profile
Strategic. Creative. With over eighteen years of experience in the advertising industry, these two words have defined how we manage our client portfolio and their ad campaigns. AAAZA is a full-service agency with multi-cultural capabilities tapping into all platforms that include broadcast, print, interactive, social, mobile, and experiential marketing. More than just being their partners, we are our clients’ extension into the Asian American market. We are dedicated to transforming brands with powerful campaigns that deliver meaningful, measurable, and lasting impact... View Profile
Founded in 1993, Admerasia is an award-winning full-service multicultural agency. One of the top 25 largest minority-owned businesses in New York and founding member of 3AF, Admerasia pioneers the industry with solution-driven ideas, innovative digital and social strategy, leading media purchase volume, extensive partnership network, and the relentless spirit of improvement. Admerasia has proudly worked with multiple Fortune 500 clients across different categories such as State Farm, Nissan, Infiniti, McDonald’s, PayPal Xoom, Citibank, Dish Network, as well as global agencies such as DDB and OMD… View Profile
Preparing Asians and Americans for a Shared Future
Asia Society is the leading educational organization dedicated to promoting mutual understanding and strengthening partnerships among peoples, leaders, and institutions of Asia and the United States in a global context. Across the fields of arts, business, culture, education, and policy, the Society provides insight, generates ideas, and promotes collaboration to address present challenges and create a shared future… View Profile
C+C is all about the good. On so many different levels. Our main mission is to do what’s right for the planet, but do it in ways we’re reflecting all the different cultures living on said planet. So, C+C’s multicultural team digs deep to understand cultural nuance, and builds messaging that makes real connections with audiences (whether Latino, Chinese, Vietnamese, Russian, Somali, the list goes on). How do we do it? Think behavioral social marketing, creative strategy, design and branding, multicultural, cross cultural marketing, content development, video production, event, community grassroots outreach, whatever is needed to get messages across… View Profile
Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results… View Profile
Éthnico Advertising is a full-service ad agency, specializing in the American multicultural space. Our Core Services include: -Brand Strategy & Planning -Insights and Research -Creative Development and Execution -Cultural Adaptations -Media Planning and Buying -Digital and Social Media -Experiential/Grassroots Activations. Our Approach to Ethnic Marketing: -Insights, Strategy and ROI driven -Connect brands directly with ethnic consumers -Develop, plan and manage all ethnic media, including activating grassroots campaigns… View Profile
fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry. Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments- both ethnic and consumer niche followings. As a multi-talented, multicultural agency, we offer a full spectrum of communication services from our Chicago, Nashville and New York City offices. fluent360 works across Hispanic, African American, Asian American, and LGBTQ with seasoned specialist teams for each audience sector. We call this “True Multicultural” – an agency approach designed for the realities of today’s consumer… View Profile
With over 25 years of being a leader in multicultural market research and consumer insights, Horowitz has the methodological expertise and the cultural finesse to deliver actionable, strategic consumer insights for the Asian market in the U.S. Horowitz offers a full range of quantitative and qualitative solutions, including surveys, online communities, ideation sessions, creative testing, and more, in English and Asian languages. If you are looking to elevate your brand’s Asian strategy to the next level, you can count on Horowitz to deliver the grounded research you need to build brands that shine, products that delight, content that resonates, and messaging that engages… View Profile

Since 1982, ISA has been a premier data collection, data management, and processing provider specializing in Online, CATI, in-person, focus groups, insight communities, analytics, IVR, programming and hosting. A leader and early adopter in Asian multicultural market research, ISA has conducted interviews in 67 languages, to date, for research , advertising, public and government agencies and end-user clients including Korean, Japanese, Mandarin, Cantonese, Hindi, Armenian, Farsi as well as Spanish. ISA is a three-time recipient of the Asian American Advertising Federation’s “Researcher of the Year” award. Q-insights, ISA’s qualitative division, specializes in luxury automotive clinics, Hispanic and Asian American intercepts, on-site interviews and focus groups. ISA’s online division, SoapBoxSample, conducts research for new product development, branding/advertising testing, creative optimization and concept/product testing. Offerings include mobile and app-based research, passive metering, path-to-purchase, specialty panels, and full-service design and analytics. Recently ISA acquired DIY Insight Community Platform icanmakeitbetter, an integrated suite of qualitative and quantitative tools that provides ongoing, on-demand insights from current customers, past customers, prospects, employees or anyone. ISA’s lengthy experience and extensive portfolio of research capabilities make it uniquely qualified to provide answers for any type of business question… View Profile

Muse Communications is an award-winning, full-service advertising agency specializing in culturally intelligent marketing programs. We have a diverse staff with expertise in branding, consumer insights and research, channel planning, creative development and production. Our process identifies the shared values of a brand and it’s consumers to arrive at the most relevant message platform. By understanding the culture(s) of an audience, we are able to create the most powerful brand experiences for any given segment as well as the total market… View Profile
YOptima is the programmatic marketing platform of choice for the world’s leading brands including PayPal, Dell, Accenture, Lufthansa, BMW, Etisalat, Verizon, Heinz and TOEFL. Our award winning, proven Multicultural Marketing expertise has enabled Marketers in North America reach targeted multicultural audiences in a brand-safe environment across the marketing funnel. Examples of audiences include: Hispanics, Brazilians, LGBTQ, African Americans as well as Asians including Filipino, Chinese, Koreans and South Asians. Being programmatically plugged into major Ad exchanges, YOptima offers Marketers transparent access to 100 billion+ global ad opportunities daily across video, display, mobile, audio and native ads… View Profile
Marketers: Do you need help making a match with one of the companies listed? Call Lisa Skriloff at 212-242-3351 or email to take advantage of our free referral service.
Expert companies: Should your company be listed here? Learn more and sign up here or contact
Next Issues:
June – June is LGBTQ Pride Month issue of MMRNews: News and Profiles of LGBTQ Market Experts
July – August
Issue 1: Save the Dates for Key Fall Multicultural & Diversity Conferences + events
Issue 2: Meet the Multicultural Marketing Experts
September – October
Theme: Hispanic Heritage Month: Meet the Experts in Hispanic Marketing

November – December
Issue 1: Outlook for Multicultural Marketing in 2020
Issue 2: Save the Dates for Key 2020 Multicultural & Diversity Conferences + events
(Deadline for reservations for each month is the 25th of the month preceding)
To see upcoming newsletters view our 2019 Editorial Calendar
Questions? Call 212-242-3351 or email
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About This Newsletter
Multicultural Marketing News (MMRNews), is published by Multicultural Marketing Resources, Inc. (MMR). For a free subscription, sign up here.