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Meet the Asian American Market Experts: MMRNews’ May is Asian Pacific American Heritage Month issue (Multicultural Marketing News)

Monday, May 17, 2021
Multicultural Marketing News May 2021

May is Asian Pacific American Heritage Month

Meet the Experts in Marketing to the Asian American Consumer:
  • MIKADO International
  • AAAZA, Inc.
  • Admerasia, Inc.
  • Ethnic Technologies
  • fluent360
  • Horowitz Research
  • Quantasy + Associates
  • Vision Strategy and Insights
Meet the Experts in Marketing to the

Asian American Consumer

MIKADO International is a culture-first advertising agency that strives to create a world more connected. Through opportunity analysis, research, and market planning, we explore the intersection between creativity and effectiveness, helping brands to effectively cater to underserved and fragmented cultural and/or religious communities with unparalleled expertise. Our client portfolio includes brands such as Xfinity/Comcast, Unilever, Dove, Lipton and Knorr.
Enriched with people from all walks of life, minority and woman-owned, polycultural and inclusive, we not only understand the new mainstream, we are the new mainstream.
All American A to Z Agency (AAAZA) represents our ability to dissect and understand the cultural nuances of ethnicities across North America and beyond. We are a full-service agency with multi-cultural capabilities tapping into all platforms that include broadcast, print, interactive, social, mobile, and experiential marketing. AAAZA is well-versed in the cultural forces impacting the lives, perceptions and choices of multicultural consumers. We immerse ourselves in the markets we serve to create insightful messaging and creative strategies that evolve in an ever-changing environment.
ADMERASIA is a full-service agency & a lot more. We discover the unexpected relationships between brands & culture & people that create compelling & actionable stories.Our dynamic solutions, which include marketing, strategy, creative, and media, are founded on 3 Pillars of Connection: Asian Americans & Asians & Americans. We craft stories for Asian Americans in the U.S., expand brands into Asia, and connect Asian-heritage brands to U.S. General Market. ADMERASIA has proudly worked with multiple Fortune 500 companies and local companies alike. Clients include Moët Hennessy, State Farm, U.S. Army, Nissan, Twin Marquis, McDonald’s, Citi and Big Brothers Big Sisters of NYC. We are an & agency. We don’t just ad. We connect.
Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results.
EMCAY specializes in Multicultural Marketing aligned to the pharmaceutical industry dynamics. Our services include strategy and business analysis, creative, digital, production, media planning & buying, and local market activation. Most importantly, our services are cross functional and highly applicable to the pharma stakeholder mix, executed flawlessly through a cultural lens. Whether you’re looking to build your initial Hispanic market business case and pilot or setup a corporate capability inclusive of multiple cultures, aka COE, across your entire corporation, we are the most experienced team in the industry. Our team has built some of the most successful multicultural pharma campaigns. From launches to post LoE, from diabetes and CV to oncology and rare diseases, we have done it.
fluent360™ is one of the foremost agency leaders shaping the multicultural marketing industry.
Equal parts integrated marketing agency and cultural hub, we specialize in giving brands a resonating voice to effectively speak to various cultural segments– both ethnic and consumer niche followings.
As a multi-talented, multicultural agency, we offer a full spectrum of communication services from our Chicago, Nashville and New York City offices. fluent360 works across Hispanic, African American, Asian American, and LGBTQ with seasoned specialist teams for each audience sector. We call this “True Multicultural” – an agency approach designed for the realities of today’s consumer.
With almost 30 years of thought leadership in multicultural market research and consumer insights, Horowitz has the methodological expertise, linguistic capabilities, and cultural finesse to deliver actionable, nuanced Asian market insights. Offering a full range of quantitative and qualitative solutions, Horowitz has helped clients in media, TV, advertising, skincare, haircare, toys, music/podcasts/radio, talent acquisition, automotive, and more learn how to reach and resonate with Asian American audiences. If you are looking to elevate your brand’s Asian market strategy to the next level, you can count on Horowitz to deliver the grounded research you need to build brands that shine, products that delight, content that resonates, and messaging that engages.
Quantasy + Associates is a fully integrated brand services agency, taking on our client’s biggest challenges because we believe culture as a whole will be better when they’re solved.
What we believe at Quantasy + Associates:
At Quantasy we’re introducing a new era of thinking.
We’re marrying influence and creativity to unlock new possibilities.
We’re innovating in new and unexpected ways to drive culture in the right direction.
We don’t seek opportunity, we create it.
We don’t just embrace change, we drive it.
We are the voice of the new generation,
Asking new questions to finally get new answers.
Vision Strategy and Insights is a full-service research and strategic consulting firm specializing in the development and implementation of actionable research studies among general market, Hispanic, African American and Asian consumers. VSI utilizes a total market approach to deliver relevant insights into today’s multicultural business landscape for its clients.
Marketers: Do you need help making a match with one of the companies listed? Call Lisa Skriloff at 212-242-3351 or email to take advantage of our free referral service.

Expert companies: Should your company be listed here? Learn more here and sign up here.

Next Issues:June 2021 Newsletter

June is LGBTQ Pride Month
Deadline for reservations: May 27th

Deadline for copy June 3rd

Save the Dates for Key 2021 Multicultural & Diversity Conferences + events
Deadline for reservations: June 3rd
Deadline for copy June 8th

Order your Featured Event Listing here

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About This Newsletter 
Multicultural Marketing News (MMRNews), is a free e-mail newsletter published by Multicultural Marketing Resources, Inc. (MMR) and sent to +9000 subscribers. For a free subscription, sign up here.