Mazatlan Promotes City as Top Cultural Destination in the Mexican Pacific

Mazatlan is growing colonial tourist destination on the Pacific coast of Mexico with many cultural offerings. Each year Mazatlan hosts a cultural calendar called “Temporada Primavera” from March to July featuring the most important cultural events in the region. “Mazatlán is investing $23.7 million in the local tourism industry, and the Mazatlán Hotel Association expects an increase of international tourists by 8 percent in 2012,” said Carlos Berdegue, Vice President of the Mazatlán Hotels Association and President and CEO of El Cid Resorts.  Mazatlan will host both the Oye! Awards and Carnival in February 2013 (http://www.carnavalmazatlan.net/). The 11th annual Oye! Awards are slated to return to the Mazatlán International Center in February, attracting an audience upwards of 5,000 to attend the nationally televised Latin music celebration and awards event. Oye! is a night dedicated to the very best in Mexican music, featuring twenty award categories, on-stage performances and special tributes to legendary musicians. Mazatlán is commonly recognized as a thriving destination for the performing arts with opportunities for dancers, actors and musicians alike. The city is also the birthplace of a number of well-known Mexican artists including Pedro Infante, Lola Beltrán, and José Ángel Espinoza, among others. Recently, there have been increased air seats to Mazatlan with Cal Jet operating a new international service weekly service from Los Angeles, Oakland, San Antonio, Houston and Denver as of January 9, 2013.  Cal Jet, operated by XTRA Airways, announced this international service to Mazatlan as a strategic partnership amongst the Mazatlán city major, state government and the airline. Mazatlán is one of the Mexican Riviera’s premier resort areas and has become a popular retreat for the national and international community of 440,000 inhabitants. For more information, visit www.gomazatlan.com.