 June is LGBTQ Pride Month issue of MMRNews Profiles of LGBTQ Market Experts and Events for LGBTQ Marketers Meet the Experts in Marketing to the LGBTQ Consumer: - Bold Culture
- Community Marketing & Insights (CMI)
- CultureBeat®, a division of C+R Research
- Gay Ad Network
- Rivendell Media
Learn More at this LGBTQ Marketing Event - Community Marketing & Insights 14th Annual LGBTQ Marketing & Advertising Symposium, Nov 8-11
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Meet the Experts in Marketing to the LGBTQ Consumer |
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Bold Culture is celebrating Pride with the release of its Spectrum LGBTQIA insights report available through a digital magazine and web platform experience. Spectrum has a focus on Black and Latinx LGBTQ communities with content topics ranging from consumer insights to culture and community-based discussions via op-eds. The digital insights report is available for download now here: https://boldculturehub.com/download-spectrum/. The web platform experience will launch on June 1, 2021, on Bold’s multicultural insights platform Culture Hub at boldculturehub.com with multimedia pieces in addition to its current content. |
PRODUCING TRUSTED LGBTQ RESEARCH & INSIGHTS FOR 28+ YEARS Connect with and engage the LGBTQ community: Your journey begins with market insights Community Marketing & Insights (CMI) is the world’s leading LGBTQ — lesbian, gay, bisexual, transgender and queer/questioning— market research firm. For more than 28 years, CMI has worked with leading brands, companies, organizations, universities and government institutions seeking to understand, reach and serve the LGBTQ community. Through research across the spectrum of LGBTQ, Community Marketing & Insights provides our clients with a deep understanding of how to authentically connect with and engage this growing, powerful, influential and diverse community. LGBTQs are consumers, influencers, students, seniors, business owners, executives and employees spanning all generations, gender identities and ethnicities. Research will discover diverse interests, matching your products or services to viable LGBTQ market segments. CMI’s proven, powerful portfolio of services identify, quantify and deliver specific targeted markets, yielding measurable return on your investment in the LGBTQ community. |
Culture defines and shapes consumers, implicitly and explicitly affecting the way we interact with organizations, products and brands. CultureBeat®, C+R Research’s multicultural research division, helps brands understand how different cultures, ethnicities and lifestyles – and the dynamics that intertwine them – influence their consumers. Our team focuses on getting to the core of what drives consumers’ interactions with your brands to help you form long-lasting connections with them. Our CultureBeat® team is comprised of a group of researchers from diverse cultural and professional backgrounds who bring years of experience and cultural relevance. And our Hispanic research consultancy, LatinoEyes®, brings additional experience and deep understanding of both U.S. and Latino cultures. Our insights are driven by our passion to uncover how culture influences consumers/shoppers and the decisions they make. We leverage our company’s agility to develop the best research approaches, utilizing both traditional and emerging methods. The growing interest from companies and brands to understand multiculturalism and to deeply understand the identities of diverse populations can only be met with a thorough understanding of all cultures, including the LGBTQ+ Community. C+R and its CultureBeat® practice firmly believe that to make a sincere and strong connection with LGBTQ+, a commitment to invest in thoroughly understanding their specific needs as individuals and consumers are paramount. That is why we support our clients through our research expertise in building foundational and strategic insights through the lens of the LGBTQ+ Community. From the generation of foundational insights to strategic custom research, we provide brands with the knowledge they need to deeply know the LGBTQ+ cohort and the intricacies of their motivations, drivers, and challenges. We are to share an informative collection of curated insights and POVs on the LGBTQ+ community through our blogs and CultureBeat Pulse e-zine. |
Gay Ad Network is the leading advertising marketplace for connecting advertisers with LGBTQ+ consumers worldwide. We offer a one-stop-shop for LGBTQ+ digital advertising, social media and influencer marketing programs. Our powerful database marketing platform makes it easy for advertisers to reach their intended target – across popular websites, apps, connected TV and social media outlets. Gay Ad Network has been recognized by INC Magazine as one of the fastest growing private companies in America. The company’s rapid growth is a result of the unique value proposition offered to national and local advertisers seeking efficient access to the LGBTQ+ market through digital media. The National Gay and Lesbian Chamber of Commerce (NGLCC) is the exclusive, third-party certification body that verifies that eligible businesses are majority-owned by LGBT individuals. The NGLCC has granted Gay Ad Network with LGBT Business Enterprise® (LGBTBE®) designation as part of its LGBT Supplier Diversity Initiative. |
Rivendell Media is the oldest and most established LGBT Media Rep firm in America. Rivendell Media represent 95% of all LGBT and HIV/AIDS publications, websites and digital properties in the US and Canada. As the nation’s leading experts in LGBTQ & HIV/AIDS media, we apply our 40 plus years of experience to providing clients and agencies with our professional advice on planning and implementing the most effective campaign for their needs. When you work with Rivendell, you are working directly with the publications we represent. Our services are completely free to agencies and clients, as we are paid by the media properties we represent. We handle all the work typically involved in ad placement: we supply you with the most current deadlines, rates and art specs, and take care of everything to ensure your campaign runs smoothly. We make sure that your ads run as scheduled and supply tear sheets, screen shots, digital reporting and checking copies as needed. Our service make reaching the LGBTQ market easy and profitable for you to utilize and recommend. |
NOW VIRTUAL: Community Marketing & Insights 14th Annual LGBTQ Marketing &  Advertising Symposium, presented as a series of two-hour zoom sessions the week of November 8-11, 2021 @ 1:30pm Eastern / 10:30am Pacific. Agenda and links will be provided in advance to all those who register. Don’t miss this comprehensive research, advertising, marketing and communications forum, helping you better understand and serve LGBTQ consumers. Audience: Marketing, advertising, PR and communications professionals across all industries, who want to successfully reach diverse LGBTQ communities, and initiate or update effective strategies. Perfect for LGBTQ market newbies and veterans alike! No charge to attend; Free symposium registration: https://survey.cmi.info/se/359D342B2D867781. Agenda and further details will be sent closer in to start date. Other resources: Download the free 14th Annual LGBTQ Community Survey report Download the free LGBTQ Consumer Products Survey report |
Marketers: Do you need help making a match with one of the companies listed? Call Lisa Skriloff at 212-242-3351 or email lisa@multicultural.com to take advantage of our free referral service. Expert companies: Should your company be listed here? Learn more here and sign up here. Next Issues: June 2021 Newsletter Save the Dates for Key 2021 Multicultural & Diversity Conferences + events Deadline for reservations: June 7th Deadline for copy June 9th Order your Featured Event Listing here September 2021 Newsletter Hispanic Heritage Month, Meet the Experts in Hispanic Marketing Deadline for reservations: August 25th Deadline for copy August 30th |
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