Jamaica Re-positioned in the Japanese Travel Market

At an October meeting in Osaka, during Tourism Expo Japan, Destination Jamaica received resounding support from the Japan Association of Travel agents (JATA) in the quest to increase arrivals from that country. In a meeting with the Jamaican Delegation, Chairman of JATA, Hiromi Tagawa said “JATA is pleased that Jamaica is once again active in the Japanese travel market. We are committed to helping to promote the destination among our members. Arrival numbers to Jamaica will increase.” The Honorable Edmund Bartlett, Minister of Tourism, who led the Jamaican delegation at the meeting, spoke to the improvements in the tourism product which would appeal to the Japanese market. “The expansion in Jamaica’s tourism is very attractive to today’s Japanese traveler. For the millennials, we offer adventure and entertainment, while for those travelers looking for an authentic cultural experience, we offer a culinary journey alongside world heritage sites.” Minister Bartlett also discussed the timeliness of Jamaica’s participation in Tourism Expo Japan, coming only three months after the signing of a historic amendment to the open skies agreement between the US and Japan. The agreement allows for American, Delta, United and Hawaiian Airlines to improve and increase travel and trade between both countries thereby paving the way for enhanced connections to Caribbean destinations.