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Expedia Debuts First Ad for New Campaign Focusing on U.S. Latino Travelers

Friday, Nov 11, 2022

The new campaign narrated by award-winning actress Salma Hayek Pinault celebrates travel and Latin American culture

Expedia® unveiled its new ad, “Maracuyá,” featuring the voice of acclaimed Mexican actress and producer Salma Hayek Pinault. The :30 spot highlights moments in the lives of Latino travelers with the “maracuyá,” or passion fruit, serving as the connecting element between different places and experiences, while Hayek Pinault’s voiceover reminds travelers of the unique benefits of traveling with Expedia. Acknowledging that the passion fruit goes by many different names across Latin American communities, “Maracuyá” showcases a montage of travel moments with the passion fruit at their center. The ad is an extension of the Expedia “Glimpses” campaign which launched in May, and will be available in both Spanish and English, a next step in Expedia’s strategy to connect with Latino travelers in the U.S. “We are so proud of this new Expedia campaign that brings to life the passion Latinos share for travel and discovery,” said Hector Muelas, Senior Vice President of Global Creative at Expedia Group. “Latino culture isn’t a monolith but a nuanced tapestry. The film features passion fruit and the myriad of words for it in Spanish  as a metaphor for the richness and diversity of Latino identities and cultures.”