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Highlights from the DMA &THEN Conference, October 8-10, 2017, New Orleans, LA

Session 1: Powerful Personalization: How Revlon and Shinola Provide Value and Avoid “Creepy,” Moderator: Ernan Roman, President of ERDM Corp and Speakers Dennis Kopitz, Director of Ecommerce, Shinola and Swan Sit, Vice President, Global Digital, Revlon

Key Takeaways and most memorable moments of Powerful Personalization: Swan Sit of Revlon’s story about their wartime Victory red lipstick; Dennis Kopitz of Shinola “We ship the watches set to your time zone”; Ernan Roman of ERDM: “If you ask date #3 questions on date #1 you ain’t getting date #2”

Karen Sinisi, Director of Sales and Zachary Wilhoit, CEO, Ethnic Technologies