NRS Digital Media connects brands with consumers at the critical point of purchase across independent retail stores nationwide. Powered by first-party, SKU-level transaction data, our platform helps advertisers reach highly engaged shoppers—including multicultural audiences and consumers in communities often underrepresented by traditional media.
Our Scale and Reach
- 34,000 Independent Retail Stores: Our network includes convenience stores, bodegas, neighborhood markets, grocery stores, liquor stores and other specialty retailers that play an essential role in their communities.
- 39,000 Digital Screens: Entrance and checkout displays provide brands with high-impact visibility immediately before and during purchase decisions.
- 115 Million Weekly Shoppers: NRS connects brands with a large, loyal and frequently visiting customer base.
- Nationwide Coverage: Spanning all 50 states and 205 DMAs, our network reaches consumers across urban, suburban and rural markets.
- Multicultural Strength: Our footprint provides significant access to Hispanic, Black and other multicultural audiences—often at a higher concentration than traditional media channels.
Supporting Independent Retail and Local Communities
Advertising with NRS Digital Media helps brands drive awareness and sales while supporting the independent retailers that serve as trusted community hubs.
- Supporting Small Businesses: Media investments create new revenue opportunities for locally owned retailers.
- Strengthening Community Connections: Brands engage shoppers through stores they know, trust and visit regularly.
- Reaching Underserved Markets: NRS gives brands meaningful access to communities that can be difficult to reach through traditional retail and media networks.
- Helping Local Retailers Grow: Incremental revenue can help merchants strengthen their businesses and continue serving their neighborhoods.
By choosing NRS Digital Media, brands align with trusted local retailers while contributing to the strength and vitality of the communities they serve.
First-Party Data, Targeting and Measurement
At the heart of the NRS platform is our proprietary point-of-sale technology, which captures SKU-level transaction data and enables:
- Deterministic Insights: Understand shopping behavior, category performance, brand preferences and emerging trends.
- Purchase-Informed Targeting: Build audiences based on actual products, brands and categories sold at each location.
- Hyperlocal Precision: Activate campaigns by state, DMA, ZIP code, neighborhood or individual store.
- Sales-Lift Measurement: Evaluate campaign performance using actionable transaction data and measurable business outcomes.
- Omnichannel Activation: Extend engagement beyond the store by retargeting qualified audiences across digital channels.
Why NRS Digital Media?
- Scale With Precision: Combine nationwide reach with market-, store- and SKU-level targeting.
- Proximity to Purchase: Engage shoppers where awareness can translate directly into action.
- Authentic Community Reach: Connect with consumers through trusted, frequently visited neighborhood retailers.
- Measurable Results: Link media exposure to transaction data and real-world business outcomes.
- Incremental Audiences: Reach consumers and shopping occasions that may not be captured by large national retail media networks.
Impact. Community. Precision. Results.
NRS Digital Media transforms the fragmented independent retail marketplace into a scaled, measurable advertising channel. With exclusive in-store inventory, nationwide reach and proprietary first-party transaction data, we help brands engage diverse audiences close to the point of purchase, drive measurable outcomes and support the independent businesses that keep local communities thriving.