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My Code Media

Blake Belanger
VP of Sales, East
blake@mycodemedia.com

1299 Santa Monica Blvd 3rd Floor Santa Monica, CA 90401 United States
https://mycodemedia.com/

Our mission

To reshape the future of media where everyone is authentically represented.

About

My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, and AAPI consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. My Code recently acquired the leading Hispanic news company Impremedia, making it the owner of the most widely read and respected Spanish-language daily newspapers and digital media outlets in the U.S. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America.

One Code, Multiple Audiences

With My Code, advertisers can leverage targeted data and consumer insights to inform product development, media targeting capabilities, and content creation across all of My Code’s demographic-based verticals: H Code, B Code, A Code, and Pride Code – effectively making it a “one-stop-shop” for teams building their multicultural marketing suite.

To learn more about our audiences, please visit https://mycodemedia.com/audiences/

H Code, a Division of My Code

H Code is the Hispanic-focused division of My Code, a company dedicated to creating culture-first marketing opportunities for brands and agencies. Established in 2015, H Code leads the charge in engaging Hispanic consumers, with an average of 21 million monthly uniques in 2023, according to Comscore—equivalent to over half (60%) of Hispanics navigating the digital landscape. With a deep understanding of Hispanic consumer behavior, H Code empowers brands to connect with this diverse demographic across origins, languages, generations, and locations. H Code’s solutions encompass exhaustive research and insights, innovative content strategies, and strategic media distribution. Boasting a robust network of over 500 direct publisher relationships, H Code offers exclusive, niche opportunities for brands to establish meaningful connections with Hispanic consumers via a singular, dependable source. Its portfolio of proprietary brands facilitates access to influential publishers immersed in Hispanic culture, such as La Opinión, ButacaTV, and HipLatina in addition to its strategic partner, Remezcla. With years of unwavering commitment, technical prowess, profound insights, and in-house expertise, H Code is the ideal partner your Hispanic marketing needs.

Reports:

Our Work:

We collaborated with several Latinx influencers to spread awareness of Wells Fargo’s Feeding America food banks to help the community during the pandemic. In collaboration with these great influencers we crafted a unique song to spread hope and optimism in our Rethinking Juntos music video.
In our campaign for Volvo we explore the life of Latinx artist Alexander Mijares and how the Volvo S60 fits perfectly with not only his active lifestyle but his drive to stand out from the crowd.
We worked with content creator and influencer Jenny Lorenzo in this fun sketch to solve the mystery of who stole here Totino’s Pizza Rolls