LatinoEyes® is the research consultancy division of C+R Research that specializes in U.S. Hispanic and Latin American consumers and shoppers. The LatinoEyes® team is comprised of experienced researchers who have a deep understanding of both U.S. and Latino cultures and advanced quantitative and qualitative methodologies. They offer cutting-edge technologies, as well as the best methods for researching and gaining insights into this important market as well as other multicultural groups with their multicultural research team, CultureBeat. This team’s intellectual expertise, coupled with C+R’s logistical capabilities, has made LatinoEyes® a leader in Hispanic marketing research. C+R Research is an established, innovative marketing insights firm that leverages the best of emerging and traditional quantitative and qualitative research methods to provide custom solutions tailored to the unique business needs of their clients.
During Hispanic Heritage Month, we talked about the state of the Hispanic consumer and have a conversation with them to explore their sentiments about the current situation in our nation, their perceptions of the importance of Hispanics as consumers, and their views on the brands they connect with. Click here to watch our short video recap, read our key takeaways, or listen to the full conversation in our podcast.
To coincide with Hispanic Heritage Month, we paused to celebrate the vibrancy of Hispanic teens with a new eBook. Our YouthBeat® and CultureBeat teams collaborated closely to understand multicultural youth and families’ circumstances and needs. Learn some fun facts about Hispanic teens’ preferences that set them apart from their Non-Hispanic peers in our blog and eBook.
Ashleigh Williams and Brenda Hurley featured in Multicultural Marketing News – Women’s History Month Profiles
Our POVs “Logitech’s Queer Ad Defies Tradition,” “Humor + Inclusion + Michael B. Jordan – Showing the Lighter Side to the Black Experience” and “Super Bowl Ads: Still Not Enough Multiculturalism (and for many, still missing the Goalpost)” as featured in Super Bowl LV Ads Analysis: A Multicultural Perspective (Multicultural Marketing News) #2
Our POV “With Few Exceptions, Super Bowl Advertisers Miss the Multiculturalism Goalpost” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “Budweiser’s Well-intended Beer-Goggled “Typical American” Ad Hits a Nerve” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “NFL Appeals to Largest Growing Minority Fan Base with All-Latin Musical Experience for the First Time in its History” as featured in Super Bowl LIV Ads Analysis: A Multicultural Perspective from C+R Research Experts
Our POV “This Close to Being Truly Inclusive” as featured in Super Bowl LIV Ads Analysis: A Multicultural Perspective from C+R Research Experts
Our POV “Lead with Multiculturals in 2020” as featured in Outlook for Multicultural Marketing and Diversity in 2020 – Your Multicultural Marketing News December 2019 Newsletter Issue 2
Blogs:
Marketers Should Celebrate Hispanic Heritage Year-Round
English? Si por favor. Espanol? That too
Authentic Multicultural Representation On Television
Multicultural and Hispanic Marketing: A Marathon Not a Sprint
A Lesson for Brands in Empathy Building
In the News:
Ashleigh Williams, Senior Research Director, C+R Research quoted in “Working From Home Dispersed Tech Workforces But It Did Little To Increase Diversity,” The Plug, April 27, 2021