INFUSION is a WMBE full-service agency that provides Fortune 500 Clients best-in-class Multicultural strategic leadership and consistent results, led by dynamic Stanford MBA Liz Castells and a powerhouse team with ‘brains, heart and grit’, who thrives on challenges. They are known for infusing analytics and insights for deeper business and marketing strategies, first-in-kind thinking, and cultural narratives that compel ROI-Powered ideas. Multicultural capabilities include the Hispanic, African-American and Asian segments.
Their Transculturation™ model helps Clients profitably integrate Multicultural across the P’s factoring both ethnic needs and GM commonalities, to develop a mix of unique, universal and cross-cultural Marcomm efforts – across Brand, Direct, Retail, Digital, Social, CRM, Experiential and Virtual platforms. Clients like Toyota, McDonald’s and Charter Communications have facilitated INFUSION breaking sales records, and driving category firsts, awards and Total Market success.
Leadership team includes CEO Liz Castells-Heard, Partners Leticia Juarez, Malu Santamaria and Terry Sullivan; Chief Creative Officers Carlos Correa and Rod Ribeiro, Creative Directors Hadji Williams and Peter Sanchez, and department heads Manuel Carvajal, Marielise Nascimiento, and Aida Olaya.
Key categories in their wheelhouse with multiple-brand experience include: Telecom/Mobile, Tech, CPG, Grocery, QSR/Restaurants, Automotive, Banking, Apparel, Athleticwear, Films, Entertainment, Casinos, Healthcare, Utilities, Government, Pro-bono, and start-up ventures.
Read our News:
Liz Castells featured in Multicultural Marketing News – Women’s History Month Profiles
Our POV “Super Bowl LVI: The Tease Progresses on the Multicultural Ad Front as featured in Super Bowl LVI Ads Analysis: A Multicultural Perspective (Multicultural Marketing News)
Liz Castells featured in Multicultural Marketing News – Women’s History Month Profiles
‘The Future is Female, Multi-colored, and Marvelously Different’
Our POV “Do Good, Covid-relevant Ads Take A Step Forward, Multicultural Ads A Step Backward” as featured in Super Bowl LV Ads Analysis: A Multicultural Perspective (Multicultural Marketing News)
The 2021 Multicultural Marketing Growth Imperative: The Collision of Covid, Technology and Census
INFUSION Grows Its Roster of Leadership Talent
Our POV “Super Bowl LIV: Inspiring Firsts. Diversity with Restraint. Disappointing Many.” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “The Pendulum Swings: The Rise of Mainstream Cultural Efforts, Trans-cultural Proficiency, Multicultural Business Units and Spend” as featured in Outlook for Multicultural Marketing and Diversity in 2020 – Your Multicultural Marketing News December 2019 Newsletter Issue 2