Founded in 2009, AcuityAds was built on the recognition that there were considerable inefficiencies in media buying. After years of successfully tackling that problem, a major disconnect in how campaigns were planned and executed became apparent. And out of that dream, illumin was born.
Complete journey advertising on one screen
Now, our flagship platform illumin™ is challenging the definition of a demand-side platform. We don’t believe in just serving ads, but full-funnel omnichannel journey automation, shrinking the path to conversion and illuminating the way to more intelligent advertising.
With proprietary artificial intelligence, illumin™ brings unique programmatic capabilities to connect the advertising journey and help marketers understand a consumer’s true value to their brand. illumin’s platform allows users to select audiences, stages, ad formats, and creatives from a single screen. They can plan journey advertising campaigns at scale and harness the power of decision science and AI to uncover the best route for each consumer.
Multicultural consumer journeys are different from general market consumer journeys. illumin’s platform lets you break out of the traditional programmatic media buys and take back control of your ad spend, allowing you to truly message your consumer in a nuanced way.
illumin is recognized both for our diverse workplace culture and innovation in the marketplace as Ad Exchanger’s 2020 Programmatic Power Player, a 2021 Great Place To Work winner, one of Report on Business’s 2021 Top Growing Companies, Deloitte’s Technology Fast 50, and a 2022 G2 High Performer.
Read our News:
Our POV “Don’t Water Down Your Multicultural Marketing Message” as featured in Outlook for Multicultural Marketing and Diversity in 2023 – Your Multicultural Marketing News December 2022 Newsletter