As a full-service consumer insights firm with a mission for delivering insights that inspire innovation, Horowitz understands that with more consumer touch points than ever before, brands today depend on understanding how the confluence of technology, diversity, and media impacts their consumers at every point in the consumer journey.
With more than 25 years of experience conducting Hispanic and multicultural research, Horowitz is well-known for its pioneering work among Hispanic and multicultural consumers. In addition to their Insights Partner program, a subscription to syndicated data on the media habits and lifestyles of general market, Hispanic, Black, and Asian consumers, Horowitz offers a full suite of qualitative and quantitative research services to deliver the grounded insights you need to build brands that shine, products that delight, content that resonates, and messaging that engages. Horowitz offers full in-language quantitative and qualitative capabilities.
Read our News:
Adriana Waterston featured in Multicultural Marketing News – Women’s History Month Profiles
Our POV “Making Strides, More To Go” as featured in Super Bowl LVI Ads Analysis: A Multicultural Perspective (Multicultural Marketing News)
Survey Finds Persistent Gaps in the Representation of Black Americans in Media
Our POV “Horowitz’ Outlook for 2022: The Year of DEI Accountability” as featured in Outlook for Multicultural Marketing and Diversity in 2022 – Your Multicultural Marketing News December 2021 Newsletter
Adriana Waterston featured in Multicultural Marketing News – Women’s History Month Profiles
Subscribe now for Hispanic, Black, and Asian media and cultural insights all through 2021
Our POV “In 2020, let’s move beyond “representation in ads.”” as featured in Outlook for Multicultural Marketing and Diversity in 2020 – Your Multicultural Marketing News December 2019 Newsletter Issue 2
Adriana Waterston, Chief Revenue Officer and Insights & Strategy Lead, Horowitz Research quoted in “CMA-Commissioned Study Examines Country Music’s Multicultural Audience Opportunities & Barriers” Jessica Nicholson, Billboard Magazine, December 9, 2021
Adriana Waterston, Chief Revenue Officer and Insights & Strategy Lead, Horowitz Research quoted in “How Big Is Streaming Among Latinos? Study Shows 80% Subscribe To At Least One SVOD Service” Veronica Villafane, Forbes, July 31, 2021
Adriana Waterston, Senior Vice President, Horowitz Research quoted in “After Trump doubled down on Goya, has it helped boost — or tank — sales of the Hispanic brand?” Claire Atkinson, NBC News, August 11, 2020
Adriana Waterston, Senior Vice President, Horowitz Research quoted in “‘A slap in the face:’ Goya faces boycott over Trump praise,” Alexandra Olson, The Associated Press, July 07, 2020