Horowitz Research is a leading provider of consumer market research specializing in consumers and their relationships to media, content, and technology with a particular expertise in cultural insights among America’s Black, Latinx, Asian, international, LGBTQIA+, Gen Z, and Gen Alpha audiences. The company offers a full suite of à la carte syndicated reports as well as custom quantitative and qualitative consumer research for companies ranging from small start-ups to the Fortune 500. In 2023, Horowitz Research was acquired by M/A/R/C Research, a Texas-based research and insights firm. For more information, visit www.horowitzresearch.com.
Read our News:
Polycultural Revolution: Connecting with America’s Diverse Audiences
Horowitz Research’s Adriana Waterston to be Honored with a Wonder Woman Award
Our POV “Understanding What Matters Most to Gen Z” as featured in Outlook for Multicultural Marketing and Diversity in 2023 – Your Multicultural Marketing News January 2023 Newsletter
Adriana Waterston featured in Multicultural Marketing News – Women’s History Month Profiles
Our POV “Making Strides, More To Go” as featured in Super Bowl LVI Ads Analysis: A Multicultural Perspective (Multicultural Marketing News)
Survey Finds Persistent Gaps in the Representation of Black Americans in Media
Our POV “Horowitz’ Outlook for 2022: The Year of DEI Accountability” as featured in Outlook for Multicultural Marketing and Diversity in 2022 – Your Multicultural Marketing News December 2021 Newsletter
Adriana Waterston featured in Multicultural Marketing News – Women’s History Month Profiles