Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results.
Ethnicities that E-Tech® Identifies:
Afghan, African American, African Continental, Afrikaner, Akan, Albanian, Aleut, Algerian, Angolan, Arab, Armenian, Asian Indian, Austrian, Azerbaijani, Bahraini, Batswana (Botswana), Belgian, Bengali, Beninese, Bhutanese, Bosniak, Brazilian, Bulgarian, Burkinabe (Burkina Faso), Burmese (Myanmar), Burundi, Byelorussian, Cameroonian, Central African (Central African Republic), Chadian, Chechen, Chinese, Comoran, Congolese, Croat, Czech, Danish, Djiboutian, Dutch, Egyptian, English, Equatorial Guinean, Estonian, Ethiopian, Fijian, Filipino, Finnish, French, Gabonese, Gambian, Georgian, German, Ghanaian, Greek, Guinean (Guinea-Bissau), Guyanese, Haitian, Hausa, Hawaiian, Hebrew, Hispanic, Hmong, Hungarian, Icelandic, Igbo, Indonesian, Inuit, Iraqi, Irish, Italian, Ivorian (Ivory Coast), Jamaican, Japanese, Jewish, Kazakh, Kenyan, Khmer, Kirghiz, Korean, Kurdish, Kuwaiti, Laotian, Latvian, Liberian, Libyan, Lithuanian, Macedonian, Malagasy (Madagascar), Malawian, Malaysian, Malian, Manx, Mauritanian, Moldovan, Mongolian, Moroccan, Mozambican (Mozambique), Multi Ethnic, Namibian, Native American, Nepalese, Nigerian (Nigeria), Nigerien (Niger), Norwegian, Pakistani, Papua New Guinean, Persian, Polish, Portuguese, Qatari, Romanian, Russian, Rwandan, Samoan, Saudi, Scottish, Senegalese, Serb, Sierra Leonean, Slovak, Slovenian, Somali, Sotho (Lesotho), South Sudanese, Southern African, Sri Lankan, Surinamese, Swahili, Swazi, Swedish, Swiss, Syrian, Taiwanese, Tajik, Tanzanian, Thai, Tibetan, Togolese, Tongan, Trinidadian, Tunisian, Turkish, Turkmen, Ugandan, Ukrainian, Uzbek, Vietnamese, Welsh, Xhosa, Yemeni, Yoruba, Zambian, Zimbabwean, Zulu
Religion that E-Tech® Identifies:
Buddhist, Catholic, Eastern Orthodox, Hindu, Jewish, Lutheran, Mormon, Muslim, Oriental Orthodox, Protestant, Shinto, Sikh
Language Preference that E-Tech® Identifies
Afrikaans, Akan, Albanian, Amharic, Arabic, Armenian, Asian Indian Language (Hindi Or Other), Azerbaijani, Bahasa Indonesia, Bahasa Melayu, Bantu Languages, Bengali/Bangla, Bulgarian, Burmese, Cantonese, Chechen, Comorian/Shikomoro, Czech, Danish, Dutch, Dzongkha, English, Estonian, Finnish, Flemish/Walloon, French, Georgian, German, Greek, Hausa, Hebrew, Hmong, Hungarian, Icelandic, Igbo, Inuktitut, Italian, Japanese, Kazakh, Khmer, Kirghiz, Korean, Kurdish, Lao, Latvian, Lithuanian, Macedonian, Malagasy, Mandarin, Moldovan, Mongolian, Nepali, Norwegian, Pashtu/Pashto, Persian, Polish, Portuguese, Romanian, Russian, Samoan, Serbo-Croatian, Sesotho, Sinhala, Siswati, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Tagalog, Thai, Tibetan, Tok Pisin, Tongan, Turkish, Turkmen, Urdu, Uzbek, Vietnamese, Xhosa, Yoruba, Zulu
Read our News:
Ethnic Technologies announces the release of E-Tech 2021
“Ji-man Choi – What’s in a name?” by Kathy Moore, Ethnic Technologies
ABOUT ETHNIC TECHNOLOGIES: OUR MISSION, OUR HISTORY – WHAT OUR SOFTWARE CAN DO FOR YOUR BRAND
Ethnic Technologies partners with Camino de Fe
Highlighting Guam During Asian Pacific Islander Heritage Month
Our POV “Football Meets Fútbol” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “Asian American Consumers – Highly Informed Influencers & Powerful Purchasers” as featured in Outlook for Multicultural Marketing and Diversity in 2020 – Your Multicultural Marketing News December 2019 Newsletter Issue 2
Asian American Consumers – Highly Informed Influencers & Powerful Purchasers
Ethnic Technologies: “Can you say my name?”
Direct Marketing: Cultural Competency and the Importance of Name Research
Ethnic Technologies Celebrates Women’s History Month 2019
Ethnic Technologies announces even more New and Updated Products
E-Tech Celebrates Asian Lunar New Year – ‘Year of the Pig’ Beginning February 5, 2019
Baby Name Data from Social Security Administration: Ethnic Names Now Mainstream
New Speech Topics Added to Lisa Spira’s Multicultural Marketing Resources’ Speakers Showcase Page
When Names Are the Same, but Different
Ethnic Technologies Announces Continuation of Popular Lunch ‘n Learn Series at Corporations
Ethnic Technologies Supports the Juvenile Diabetes Research Foundation
Ethnic Technologies supports Asian American Heritage
Ethnic Technologies: Celebrating Asian-Pacific American Heritage Month
E-Tech Celebrates Asian Lunar New Year – ‘Year of the Dog’ Beginning February 16, 2018
Ethnic Technologies announces the release of E-Tech 2018
Harnessing Ethnic Insight in Personalized Marketing
Ethnic Technologies Thought Leaders to Speak at International Conference
Ethnic Technologies to Exhibit at the 2017 Marketing Analytics Conference
Making “Sense” of the “Census”: Who is reporting as “Two or More Races”?