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Ethnic Technologies

Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results.

Ethnicities that E-Tech® Identifies:

Afghan, African American, African Continental, Afrikaner, Akan, Albanian, Aleut, Algerian, Angolan, Arab, Armenian, Asian Indian, Austrian, Azerbaijani, Bahraini, Batswana (Botswana), Belgian, Bengali, Beninese, Bhutanese, Bosniak, Brazilian, Bulgarian, Burkinabe (Burkina Faso), Burmese (Myanmar), Burundi, Byelorussian, Cameroonian, Central African (Central African Republic), Chadian, Chechen, Chinese, Comoran, Congolese, Croat, Czech, Danish, Djiboutian, Dutch, Egyptian, English, Equatorial Guinean, Estonian, Ethiopian, Fijian, Filipino, Finnish, French, Gabonese, Gambian, Georgian, German, Ghanaian, Greek, Guinean (Guinea-Bissau), Guyanese, Haitian, Hausa, Hawaiian, Hebrew, Hispanic, Hmong, Hungarian, Icelandic, Igbo, Indonesian, Inuit, Iraqi, Irish, Italian, Ivorian (Ivory Coast), Jamaican, Japanese, Jewish, Kazakh, Kenyan, Khmer, Kirghiz, Korean, Kurdish, Kuwaiti, Laotian, Latvian, Liberian, Libyan, Lithuanian, Macedonian, Malagasy (Madagascar), Malawian, Malaysian, Malian, Manx, Mauritanian, Moldovan, Mongolian, Moroccan, Mozambican (Mozambique), Multi Ethnic, Namibian, Native American, Nepalese, Nigerian (Nigeria), Nigerien (Niger), Norwegian, Pakistani, Papua New Guinean, Persian, Polish, Portuguese, Qatari, Romanian, Russian, Rwandan, Samoan, Saudi, Scottish, Senegalese, Serb, Sierra Leonean, Slovak, Slovenian, Somali, Sotho (Lesotho), South Sudanese, Southern African, Sri Lankan, Surinamese, Swahili, Swazi, Swedish, Swiss, Syrian, Taiwanese, Tajik, Tanzanian, Thai, Tibetan, Togolese, Tongan, Trinidadian, Tunisian, Turkish, Turkmen, Ugandan, Ukrainian, Uzbek, Vietnamese, Welsh, Xhosa, Yemeni, Yoruba, Zambian, Zimbabwean, Zulu

Religion that E-Tech® Identifies:

Buddhist, Catholic, Eastern Orthodox, Hindu, Jewish, Lutheran, Mormon, Muslim, Oriental Orthodox, Protestant, Shinto, Sikh

Language Preference that E-Tech® Identifies

Afrikaans, Akan, Albanian, Amharic, Arabic, Armenian, Asian Indian Language (Hindi Or Other), Azerbaijani, Bahasa Indonesia, Bahasa Melayu, Bantu Languages, Bengali/Bangla, Bulgarian, Burmese, Cantonese, Chechen, Comorian/Shikomoro, Czech, Danish, Dutch, Dzongkha, English, Estonian, Finnish, Flemish/Walloon, French, Georgian, German, Greek, Hausa, Hebrew, Hmong, Hungarian, Icelandic, Igbo, Inuktitut, Italian, Japanese, Kazakh, Khmer, Kirghiz, Korean, Kurdish, Lao, Latvian, Lithuanian, Macedonian, Malagasy, Mandarin, Moldovan, Mongolian, Nepali, Norwegian, Pashtu/Pashto, Persian, Polish, Portuguese, Romanian, Russian, Samoan, Serbo-Croatian, Sesotho, Sinhala, Siswati, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Tagalog, Thai, Tibetan, Tok Pisin, Tongan, Turkish, Turkmen, Urdu, Uzbek, Vietnamese, Xhosa, Yoruba, Zulu

Read our News:

The History Behind Puebla, Mexico’s Beloved Cinco de Mayo Tradition

Hideki Matsuyama Makes Golf History – Ethnic Technologies Celebrates Asian Pacific American Heritage Month

Ethnic Technologies coauthors American Academy of Management (AOM) Paper

About Ethnic Technologies: Our Mission, Our History – What Our Software Can Do For Your Brand

Karen Sinisi featured in Multicultural Marketing News – Women’s History Month Profiles

Our POV “It’s Time to Think More Than Just Diversity & Inclusion” as featured in Super Bowl LV Ads Analysis: A Multicultural Perspective (Multicultural Marketing News)

VP Kamala Harris: Making History for Indian and African Americans – Ethnic Technologies Celebrates African American History Month

Ethnic Technologies announces the release of E-Tech 2021

Our POV “How COVID-19 is resurfacing US history of racism against Asian Americans” as featured in Outlook for Multicultural Marketing and Diversity in 2021 – Your Multicultural Marketing News December 2020 Newsletter

Ethnic Technologies Joins as Signator of the Hispanic Promise at the 2nd Hispanic Leadership Summit at the UN, Organized by the We Are All Human Foundation

Asian American Consumers – Highly Informed Influencers & Powerful Purchasers

Ethnic Technologies: “You don’t look Hispanic?”

Who is…Ramon Ignacio?

Ethnic Technologies: “Can you say my name?”

E-Tech Celebrates Asian Lunar New Year – ‘Year of the Dog’ Beginning February 16, 2018

Ethnic Technologies announces the release of E-Tech 2018

Harnessing Ethnic Insight in Personalized Marketing

Ethnic Technologies Thought Leaders to Speak at International Conference

Ethnic Technologies to Exhibit at the 2017 Marketing Analytics Conference

Ethnic Technologies Announces Launch of ACCESS India and Continuation of Lunch’n Learn Program at Companies

Making “Sense” of the “Census”: Who is reporting as “Two or More Races”?

Our POV “Super Bold: The Politically Responsive Ads of Super Bowl 51” as featured in Multicultural Marketing News – Super Bowl LI Ads Analysis: A Multicultural Perspective