Ethnic Technologies® is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech’s multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech® data achieves excellent results.
Ethnicities that E-Tech® Identifies:
Afghan, African American, African Continental, Afrikaner, Akan, Albanian, Aleut, Algerian, Angolan, Arab, Armenian, Asian Indian, Austrian, Azerbaijani, Bahraini, Batswana (Botswana), Belgian, Bengali, Beninese, Bhutanese, Bosniak, Brazilian, Bulgarian, Burkinabe (Burkina Faso), Burmese (Myanmar), Burundi, Byelorussian, Cameroonian, Central African (Central African Republic), Chadian, Chechen, Chinese, Comoran, Congolese, Croat, Czech, Danish, Djiboutian, Dutch, Egyptian, English, Equatorial Guinean, Estonian, Ethiopian, Fijian, Filipino, Finnish, French, Gabonese, Gambian, Georgian, German, Ghanaian, Greek, Guinean (Guinea-Bissau), Guyanese, Haitian, Hausa, Hawaiian, Hebrew, Hispanic, Hmong, Hungarian, Icelandic, Igbo, Indonesian, Inuit, Iraqi, Irish, Italian, Ivorian (Ivory Coast), Jamaican, Japanese, Jewish, Kazakh, Kenyan, Khmer, Kirghiz, Korean, Kurdish, Kuwaiti, Laotian, Latvian, Liberian, Libyan, Lithuanian, Macedonian, Malagasy (Madagascar), Malawian, Malaysian, Malian, Manx, Mauritanian, Moldovan, Mongolian, Moroccan, Mozambican (Mozambique), Multi Ethnic, Namibian, Native American, Nepalese, Nigerian (Nigeria), Nigerien (Niger), Norwegian, Pakistani, Papua New Guinean, Persian, Polish, Portuguese, Qatari, Romanian, Russian, Rwandan, Samoan, Saudi, Scottish, Senegalese, Serb, Sierra Leonean, Slovak, Slovenian, Somali, Sotho (Lesotho), South Sudanese, Southern African, Sri Lankan, Surinamese, Swahili, Swazi, Swedish, Swiss, Syrian, Taiwanese, Tajik, Tanzanian, Thai, Tibetan, Togolese, Tongan, Trinidadian, Tunisian, Turkish, Turkmen, Ugandan, Ukrainian, Uzbek, Vietnamese, Welsh, Xhosa, Yemeni, Yoruba, Zambian, Zimbabwean, Zulu
Religion that E-Tech® Identifies:
Buddhist, Catholic, Eastern Orthodox, Hindu, Jewish, Lutheran, Mormon, Muslim, Oriental Orthodox, Protestant, Shinto, Sikh
Language Preference that E-Tech® Identifies
Afrikaans, Akan, Albanian, Amharic, Arabic, Armenian, Asian Indian Language (Hindi Or Other), Azerbaijani, Bahasa Indonesia, Bahasa Melayu, Bantu Languages, Bengali/Bangla, Bulgarian, Burmese, Cantonese, Chechen, Comorian/Shikomoro, Czech, Danish, Dutch, Dzongkha, English, Estonian, Finnish, Flemish/Walloon, French, Georgian, German, Greek, Hausa, Hebrew, Hmong, Hungarian, Icelandic, Igbo, Inuktitut, Italian, Japanese, Kazakh, Khmer, Kirghiz, Korean, Kurdish, Lao, Latvian, Lithuanian, Macedonian, Malagasy, Mandarin, Moldovan, Mongolian, Nepali, Norwegian, Pashtu/Pashto, Persian, Polish, Portuguese, Romanian, Russian, Samoan, Serbo-Croatian, Sesotho, Sinhala, Siswati, Slovak, Slovenian, Somali, Spanish, Swahili, Swedish, Tagalog, Thai, Tibetan, Tok Pisin, Tongan, Turkish, Turkmen, Urdu, Uzbek, Vietnamese, Xhosa, Yoruba, Zulu
Read our News:
MIT’s SDSCon 2022 – Ethnic Technologies to Sponsor
Karen Sinisi featured in Multicultural Marketing News – Women’s History Month Profiles
Our POV “Celebrating Google’s Real Tone Ad.” as featured in Super Bowl LVI Ads Analysis: A Multicultural Perspective (Multicultural Marketing News)
Ethnic Technologies announces the release of E-Tech 2022
Our POV “Squid Game: Diffusion of Culture through Media” as featured in Outlook for Multicultural Marketing and Diversity in 2022 – Your Multicultural Marketing News December 2021 Newsletter
About Ethnic Technologies: Our Mission, Our History – What Our Software Can Do For Your Brand
Ethnic Technologies Celebrates “November is Native American Heritage Month”
National Hispanic Heritage Month is here! by Joanne Villavieja, Ethnic Technologies
The History Behind Puebla, Mexico’s Beloved Cinco de Mayo Tradition
Ethnic Technologies coauthors American Academy of Management (AOM) Paper
About Ethnic Technologies: Our Mission, Our History – What Our Software Can Do For Your Brand
Karen Sinisi featured in Multicultural Marketing News – Women’s History Month Profiles
Our POV “It’s Time to Think More Than Just Diversity & Inclusion” as featured in Super Bowl LV Ads Analysis: A Multicultural Perspective (Multicultural Marketing News)
Ethnic Technologies announces the release of E-Tech 2021
Our POV “How COVID-19 is resurfacing US history of racism against Asian Americans” as featured in Outlook for Multicultural Marketing and Diversity in 2021 – Your Multicultural Marketing News December 2020 Newsletter
“Ji-man Choi – What’s in a name?” by Kathy Moore, Ethnic Technologies
ABOUT ETHNIC TECHNOLOGIES: OUR MISSION, OUR HISTORY – WHAT OUR SOFTWARE CAN DO FOR YOUR BRAND
Ethnic Technologies partners with Camino de Fe
Highlighting Guam During Asian Pacific Islander Heritage Month
Our POV “Football Meets Fútbol” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “Asian American Consumers – Highly Informed Influencers & Powerful Purchasers” as featured in Outlook for Multicultural Marketing and Diversity in 2020 – Your Multicultural Marketing News December 2019 Newsletter Issue 2
Asian American Consumers – Highly Informed Influencers & Powerful Purchasers
Ethnic Technologies: “You don’t look Hispanic?”
Ethnic Technologies: “Can you say my name?”
Direct Marketing: Cultural Competency and the Importance of Name Research
Ethnic Technologies Celebrates Women’s History Month 2019
Ethnic Technologies announces even more New and Updated Products
E-Tech Celebrates Asian Lunar New Year – ‘Year of the Pig’ Beginning February 5, 2019
Baby Name Data from Social Security Administration: Ethnic Names Now Mainstream
New Speech Topics Added to Lisa Spira’s Multicultural Marketing Resources’ Speakers Showcase Page
When Names Are the Same, but Different
Ethnic Technologies Announces Continuation of Popular Lunch ‘n Learn Series at Corporations
Ethnic Technologies Supports the Juvenile Diabetes Research Foundation
Ethnic Technologies supports Asian American Heritage
Ethnic Technologies: Celebrating Asian-Pacific American Heritage Month
E-Tech Celebrates Asian Lunar New Year – ‘Year of the Dog’ Beginning February 16, 2018
Ethnic Technologies announces the release of E-Tech 2018
Harnessing Ethnic Insight in Personalized Marketing
Ethnic Technologies Thought Leaders to Speak at International Conference
Ethnic Technologies to Exhibit at the 2017 Marketing Analytics Conference
Making “Sense” of the “Census”: Who is reporting as “Two or More Races”?
Our POV “Super Bold: The Politically Responsive Ads of Super Bowl 51” as featured in Multicultural Marketing News – Super Bowl LI Ads Analysis: A Multicultural Perspective
Ethnic Technologies announces the release of E-Tech 2017
Our POV “Multicultural Millennials: The Next Generation of Trend-drivers” as featured in Multicultural Marketing News December 2016
Ethnic Technologies to Exhibit at the 2016 Bridge Conference
Ethnic Technologies: Celebrating Asian-Pacific American Heritage Month
Super Bowl 50 Ads and Diversity: A Perspective by Ethnic Technologies
Our POVs “Super Bowl 50: Those Who Get it, Got it” and “E-Tech Celebrates Asian Lunar New Year – ‘Year of the Monkey’ Beginning February 8, 2016” as featured in Multicultural Marketing News – February 2016
E-Tech Celebrates Asian Lunar New Year – ‘Year of the Monkey’ Beginning February 8, 2016
Our POV “Multicultural Millennials: The Next Generation of Trend-drivers” as featured in Outlook for Multicultural Marketing in 2016 – Jan issue Multicultural Marketing News
Ethnic Technologies announces the release of E-Tech 2016
Ethnic Technologies Receives Prestigious 2015 Corporate Silver Apple Award
Ethnic Technologies To Be Honored with 2015 Silver Apple Award by Direct Marketing Club of New York
The Direct Marketing Club of New York Member Profile: Zachary Wilhoit, CEO of Ethnic Technologies
Ethnic Technologies: Celebrating LGBT Pride Month
Ethnic Technologies: Celebrating Asian Heritage Month
Ethnic Technologies Director wins Marketing EDGE Rising Star Award
Ethnic Technologies Celebrates Women’s History Month 2015
Ethnic Technologies Announces the Release of E-Tech 2015
Reach Hispanic and “Hispanic-Connected” with a New Direct Marketing Product from Ethnic Technologies
Get to Know Your Customers with Ethnic Technologies‘ Proprietary Analytics
The Unexpected Fluidity of Names
Ethnic Technologies to announce Hispanic Connected at DMA 2014 in San Diego
Ethnic Technologies Celebrates National Hispanic Heritage Month
2014 FIFA World Cup – 32 teams, millions of fans, one passion
Ethnic Technologies Celebrates Asian-Pacific American Heritage Month
Ethnic Technologies Celebrates Cinco de Mayo
In Honor of Womens History Month Ethnic Technologies Honors Strong Women
Ethnic Technologies is excited to announce the release of E-Tech Version 8.2 and our new website
Karen Sinisi featured in March is Womens History Month
Thanksgiving is an Enduring Multicultural Tradition
A Fast Growing Multidimensional Hispanic Market
National Minority Health Awareness Month
Minorities Going Online Getting What They Need to Succeed
Ethnic Technologies, LLC featured in March 2013: E-Tech Women’s History Month Newsletter
Ethnic Technologies, LLC Celebrates Black History Month
Our POV “Superbowl XLVII Was Full of Exciting Moments but Unfortunately They Were Limited to the Game” as featured in Super Bowl Ads Analysis: A Multicultural Perspective
Happy Holidays from Ethnic Technologies, LLC
Ethnic Technologies, LLC: August is National Black Business Month
Industry Leader, Wayne Kinch, Joins Ethnic Technologies (E-Tech)
Ethnic Technologies, LLC: National Minority Health Awareness Month
Happy Holidays from Ethnic Technologies, LLC
Etech: Giving Thanks – Thanksgiving is an Enduring Multicultural Tradition
Etech: Marketing Opportunities for the Hispanic Consumer
Etech: Multicultural Market Insight
Ethnic Technologies, LLC Celebrates Asian-Pacific American Heritage Month
E-Tech: National Minority Health Awareness Month
Our POV featured in Outlook for Multicultural Marketing in 2011 and Beyond