MISSION AND VISION
As the New American AgencyTM d expósito & Partners, llc (“DEX”) is an independent, MWBE, multicultural marketing and communications firm with a specialized focus in helping clients win in an increasingly diverse America. We aim to be our clients’ growth catalyst by providing a total dedication to a new, critical way of looking at the consumer landscape, where attitudes, trends and behaviors are increasingly influenced by the multicultural audiences. In doing so, we leverage our excellence in marketing and cultural expertise to yield insight-driven strategies and impactful creative ideas that drives our clients’ businesses. Clients include McDonald’s, the City of New York, NYC Health + Hospitals, Nielsen, Planned Parenthood Federation of America, Point32Health, The Smithsonian Institute, Tajin, the U.S. Food & Drug Administration and Cafe Santo Domingo.
DEX’s Chairman and Chief Executive Officer, Daisy Expósito-Ulla, who was inducted into the Advertising AAF Hall of Fame in 2017, has helped shape the Hispanic advertising landscape, over four decades. Her impressive career has yielded numerous advertising and communications campaigns that have solved client business challenges and driven results, and she has fostered a creative, solutions-oriented culture at the agency. Daisy and her partners have helped build the Hispanic media industry, and their commitment to the Hispanic community includes service on executive boards of several Hispanic non-profit organizations, as well as pro-bono work for cause-related efforts.
The Agency’s senior leadership team is integrally involved in servicing our client’s businesses to offer best-in-class strategic leadership and ensure we address any potential issues and foresee/overcome any hurdles. Daisy and the other agency partners embrace client feedback and are available on a daily basis to pivot or course correct and ensure speedy resolution to any challenges that may arise.
AGENCY STRUCTURE AND CULTURE
The DEX team is diverse and comprised of award-winning experts, combined with next-generation talent that offer new perspectives and facilitate connections with younger audiences. This combination fosters a dynamic exchange and celebration of creativity that has produced a winning track record for driving results. Our partners have worked together for over two decades.
AWARDS & ACCOLADES
DEX has a proven tracked record of delivering results for client partners, and as such has earned a stellar reputation for creating award-winning advertising, public relations and community outreach campaigns. We apply our deep insight and cultural expertise to create relevant communications that build brands while simultaneously doing good. Our advertising, public relations and social media campaigns drive awareness, engage, inform and inspire action, having earned the numerous reputable and highly coveted industry awards and accolades.
Read our News:
Our POV “Don’t burn one of your most important bridges in 2023” as featured in Outlook for Multicultural Marketing and Diversity in 2023 – Your Multicultural Marketing News January 2023 Newsletter
Daisy Expósito-Ulla featured in Multicultural Marketing News – Women’s History Month Profiles
Our POV “Culture is Paramount in 2022” as featured in Outlook for Multicultural Marketing and Diversity in 2022 – Your Multicultural Marketing News December 2021 Newsletter
Gloria Constanza featured in Multicultural Marketing News – Women’s History Month Profiles
Our POV “Super Bowl LV Advertising Gets a 15-yard Penalty” as featured in Super Bowl LV Ads Analysis: A Multicultural Perspective (Multicultural Marketing News)
Our POV “Super Bowl LIV Advertising: A Touchdown but No Conversion” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective