MISSION AND VISION
d expósito & Partners, llc (“DEX”) is positioned as the New American AgencyTM. We are an integrated full service, multicultural marketing and communications firm focusing on the U.S Hispanic Market and serving clients, nationally and locally. We aim to be our clients’ catalyst for winning consumers in today’s dynamic marketplace by providing a total dedication to a new, critical way of looking at today’s consumer landscape, where attitudes, trends and behaviors are increasingly influenced by the fast-growing Hispanic consumer audience. In doing so, we leverage our excellence in marketing while creatively leveraging cultural expertise to yield insight-driven strategies and purpose-driven thinking that drives our clients’ businesses. Clients include Amica Mutual Insurance, Comunilife, McDonald’s, NYC Health + Hospitals, the NBA, Nielsen, Planned Parenthood Federation of America, Tajín, and the U.S. Food & Drug Administration,
DEX’s Chairman and Chief Executive Officer, Daisy Expósito-Ulla, who was inducted into the Advertising AAF Hall of Fame in 2017, has helped shape the Hispanic advertising landscape, over four decades. Her impressive career has yielded numerous advertising and communications campaigns that have solved client business challenges and driven results, and she has fostered a creative, solutions-oriented culture at the agency. Daisy and her partners have helped build the Hispanic media industry, and their commitment to the Hispanic community includes service on executive boards of several Hispanic non-profit organizations, as well as pro-bono work for cause-related efforts.
The Agency’s senior leadership team is integrally involved in servicing our client’s businesses to offer best-in-class strategic leadership and ensure we address any potential issues and foresee/overcome any hurdles. Daisy and the other agency partners embrace client feedback and are available on a daily basis to pivot or course correct and ensure speedy resolution to any challenges that may arise.
AGENCY STRUCTURE AND CULTURE
The DEX team is diverse and comprised of award-winning experts, combined with next-generation talent that offer new perspectives and facilitate connections with younger audiences. This combination fosters a dynamic exchange and celebration of creativity that has produced a winning track record for driving results. Our partners have worked together for over two decades.
AWARDS & ACCOLADES
DEX has a proven tracked record of delivering results for client partners, and as such has earned a stellar reputation for creating award-winning advertising, public relations and community outreach campaigns. We apply our deep insight and cultural expertise to create relevant communications that build brands while simultaneously doing good. Our advertising, public relations and social media campaigns drive awareness, engage, inform and inspire action, having earned the numerous reputable and highly coveted industry awards and accolades.
Read our News:
Our POV “Super Bowl LIV Advertising: A Touchdown but No Conversion” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective