Culture defines and shapes consumers, implicitly and explicitly affecting the way we interact with organizations, products and brands. CultureBeat®, C+R Research’s multicultural research division, helps brands understand how different cultures, ethnicities and lifestyles – and the dynamics that intertwine them – influence their consumers. Our team focuses on getting to the core of what drives consumers’ interactions with your brands to help you form long-lasting connections with them.
Our CultureBeat® team is comprised of a group of researchers from diverse cultural and professional backgrounds who bring years of experience and cultural relevance. And our Hispanic research consultancy, LatinoEyes®, brings additional experience and deep understanding of both U.S. and Latino cultures. Our insights are driven by our passion to uncover how culture influences consumers/shoppers and the decisions they make. We leverage our company’s agility to develop the best research approaches, utilizing both traditional and emerging methods.
The growing desire from companies and brands to understand multiculturalism and to deeply understand the identities of diverse populations can only be met with a thorough understanding of all cultures, including the LGBTQ+ community.
C+R Research and its CultureBeat® team firmly believes that to make a sincere and strong connection with the LGBTQ+ community, a commitment to invest in thoroughly understanding their specific needs as individuals and consumers is paramount. That is why we support our clients through our research expertise by building foundational and strategic insights through the lens of the LGBTQ+ community. From foundational insights to strategic custom research, we provide brands with the knowledge they need to connect with the LGBTQ+ cohort and help them to understand the intricacies of their motivations, drivers, and challenges. Our goal is to is to shed light on the LGBTQ+ community by sharing curated insights and POVs through our blogs and CultureBeat Pulse e-zine.
During Hispanic Heritage Month last year, we developed an eBook, The Importance of Including the Multicultural Voice in Your Insights + Marketing Strategy Programs – a primer on this topic as well as ways to acquire knowledge about multicultural consumers. And this year, our CultureBeat experts created an eBook focused on one specific multicultural cohort, the Black/African American community. This eBook, More Than Meets the Eye: The Many Shades of Black Identity, shows that the Black community isn’t monolithic; it’s immensely diverse. We also share a series of videos and blogs throughout the month, so make sure to follow us on LinkedIn and Twitter!
Our Expert Speakers
Read our News:
Ashleigh Williams, Shaili Bhatt, Anna Rossi and Ana Villodres featured in 2022 Multicultural Marketing News – Women’s History Month Profiles
Ashleigh Williams and Brenda Hurley featured in 2021 Multicultural Marketing News – Women’s History Month Profiles
Our POV “Multicultural Research: A Marathon, Not a Sprint” as featured in Outlook for Multicultural Marketing and Diversity in 2022 – Your Multicultural Marketing News December 2021 Newsletter
Our POVs “Logitech’s Queer Ad Defies Tradition,” “Humor + Inclusion + Michael B. Jordan – Showing the Lighter Side to the Black Experience” and “Super Bowl Ads: Still Not Enough Multiculturalism (and for many, still missing the Goalpost)” as featured in Super Bowl LV Ads Analysis: A Multicultural Perspective (Multicultural Marketing News) #2
Our POV “With Few Exceptions, Super Bowl Advertisers Miss the Multiculturalism Goalpost” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “Budweiser’s Well-intended Beer-Goggled “Typical American” Ad Hits a Nerve” as featured in Multicultural Marketing News – Super Bowl LIV Ads Analysis: A Multicultural Perspective
Our POV “NFL Appeals to Largest Growing Minority Fan Base with All-Latin Musical Experience for the First Time in its History” as featured in Super Bowl LIV Ads Analysis: A Multicultural Perspective from C+R Research Experts
Our POV “This Close to Being Truly Inclusive” as featured in Super Bowl LIV Ads Analysis: A Multicultural Perspective from C+R Research Experts
Our POV “Lead with Multiculturals in 2020” as featured in Outlook for Multicultural Marketing and Diversity in 2020 – Your Multicultural Marketing News December 2019 Newsletter Issue 2
In the News:
Jorge Martínez-Bonilla, Senior Vice President and Partner, C + R Research quoted in “Skin cancer is a risk for all skin tones, but may be overlooked in people with dark skin,” theGrio, August 3, 2022
Ashleigh Williams, Senior Research Director, C+R Research quoted in “Working From Home Dispersed Tech Workforces But It Did Little To Increase Diversity,” The Plug, April 27, 2021
Jorge Martínez, Vice President and Ashleigh Williams, Research Director, C+R Research quoted in “Will 2020’s racial reckoning lead to progress on marketing’s long-standing representation problems?” Brooke Henderson, Fortune Magazine, October 06, 2020
Ashleigh Williams, Research Director, C+R Research quoted in “Black-owned food businesses see a surge in publicity and customers—and hope that investors are next,” Brooke Henderson, Fortune Magazine, August 9, 2020