Collage Group is the leading source of cultural intelligence about diverse consumers to more than 250 of America’s iconic brands across 15 industries. Through our consumer insights, data, tools and best practices we work with marketing and insights professionals to help them more effectively and efficiently understand, reach and engage diverse consumers in the midst of America’s seismic cultural transformation. For more than 10 years, we have provided brands with the tools needed to build the Cultural Fluency necessary to activate consumers across race, ethnicity, generation, sexuality, gender and parent-child relationships. Learn more about why America’s iconic brands turn to Collage Group for diverse consumer insights and best practices.
Read Our Latest News:
Metaverse, TikTok, AR – Best Practices for Engaging Diverse Consumers in Media
Multicultural Americans Say the American Dream is Still in Reach
Winter Holidays: Key Insights and What Brands Need To Know
Understand and Embrace Women’s Media Habits and Channels
Understand and Embrace LGBTQ+ Consumer Media Habits and Channels
America’s Iconic Brands Most Effective at Winning Hispanic Consumers
Understand and Embrace Multicultural Consumer Media Habits and Channels
The Next Frontier: Older Gen Alpha and Younger Gen Z
Collage Group is made up of several experts in cultural strategy and diverse consumer research, including the following:
David Wellisch, CEO & Co-Founder
David is CEO & Co-Founder of Collage Group, a consumer insights and intelligence company with a focus on research exploring race/ethnicity, generation, sexuality and gender. Since the inception of Collage Group in 2009, David has led the company through growth, now serving more than 200 brands in across 15 industries. David is passionate about entrepreneurship and company building, and often works directly with members to help guide the integration of diverse consumer insights and marketing strategies.
Zekeera Belton, Vice President of Client Services and Diverse Segment Strategist
Zekeera leads efforts and programs to identify, analyze and address client’s needs. She and her team work in partnership with Fortune 500 companies, helping them gain a deep understanding of and authentically connect with diverse consumer segments. Zekeera’s work fosters deep relationships and leverages the full set of Collage capabilities – strategies, insights, analytics, data, peer solutions and commercial collaboration – to plan and craft specific solutions that meet member challenges.
Victor Parades, Executive Director of Cultural Strategy
Victor leverages his expertise in inclusive marketing and advertising in combination with Collage’s proprietary data and insights, to support clients. He is a successful marketing and advertising executive with proven experience in building practices that drive brand equity, sales, traffic, and qualified leads. His marketing experience spans sectors such as entertainment, hospitality, healthcare, consumer packaged goods, retail, and direct to consumer services.
Natalie Griffith, Director, Cultural Insights
Natalie has over 10 years of experience in consumer insights and brand strategy, including 3+ years as lead researcher in Gartner Iconoculture’s Gen Z practice. Natalie has managed research projects across industries, including extensive work in financial services, media, technology, and food and beverage. Natalie holds a B.S. in Psychology from Tulane University
David Evans, Chief Insights Officer
David serves as the Chief Insights Officer responsible for content, data science and innovation. He is passionate about creating the critical insights that can transform the future of our members, informing how we create an unparalleled member experience with our products, and build great places to work.
Jack Mackinnon, Senior Director of Cultural Insights
With more than 15 years of diverse consumer research experience, Jack Mackinnon offers deep expertise in Multicultural, Generational, LGBTQ+ consumers, and their intersection. Jack’s research extends into exploring culture-at-large, investigating broader societal trends not easily categorized into typical areas of research.
Bryan Miller, PhD, Senior Director of Insight Innovation
Bryan Miller, PhD, leads researchers and analysts in executing Collage Group’s proprietary studies for 250+ member brands. His work is integral to the release of multiple studies each year as part of Collage Group’s four consumer research platforms: Multicultural, Generations, LGBTQ+ & Gender and Parents & Kids. Dr. Miller holds a PhD in philosophy of science and psychology and an MS in applied economics. He has expertise in solving complex challenges and improving performance for mission-driven organizations.
Read our News:
Our POV “Winning Brands Focus on Multicultural Consumers, the Center of American Culture, in 2023” as featured in Outlook for Multicultural Marketing and Diversity in 2023 – Your Multicultural Marketing News January 2023 Newsletter