Since 1999 Capricorn (https://netcapricorn.com) develops continuous multicultural strategy.
Capricorn has a specific focus on helping companies connect to
- African: Cameroonians, Ivorian, Malians, Moroccans, Namibians, Senegalese, Tunisian, and more
- French: French Canadians, French nationals, Belgian, French Swiss, Haitian,
- Portuguese: Portuguese nationals, Brazilian nationals
- and audiences and talent across their intersections.
For each groups Capricorn offers a segmentation of nationality, education, interests and language preference consideration. Therefore Capricorn offers the scope in each Cultural group from 1. the expat (born and raised in the country of origin and nationality + speak the language), 2. descendant in an ethnic group, 3. Embrace a Culture like speak the language or buy products from that culture.
Capricorn offers marketers, advertisers, recruiters and HR managers tailored research & insights, audits, strategic plans, connections to diverse talent at all levels and communication-advertising campaigns.
Capricorn’s resources and expertise include 360° initiatives and campaigns with depth and customized strategies and implementations. Capricorn can combine events and emailing, a four canal exposure to the same audience via Postal, Digital ads, Social Media and Emailings
Capricorn offers Omnichannel actions:
Digital: SEO, SEM, Text-visual-video ads, Advertorials
Social: content, publications, ads,
Direct Marketing: email, postal
Traditional: print, radio, TV
OOH: billboards, hand out fliers, poster/products in stores/consulates/community locations
events: sponsor an event, staff-booth, gather leads