“Insights and Perspectives on the Black Traveler” webinar, Dec 8th, 1 pm EST
Company / Organization
Society of American Travel Writers
Black U.S. leisure travelers spent $109.4 billion on travel in 2019 according to a report by MMGY Global “The Black Traveler: Insights, Opportunities & Priorities” and a December 8th webinar will present findings from Phase I of the study. The “Insights and Perspectives on the Black Traveler” webinar will be presented at 1 pm EST on December 8th by the DEAI (Diversity, Equity, Accessibility & Inclusion) Committee of The Society of American Travel Writers (SATW). The groundbreaking study was produced by MMGY Travel Intelligence in advocacy and support of Black travel organizations including the Black Travel Alliance (BTA), the National Coalition of Black Meeting Professionals (NCBMP) and the National Association of Black Hotel Owners, Operators, and Developers (NABHOOD). This session will reveal key insights from the study, including the power of the Black travel leisure and meetings markets, insights, and opportunities for content creators, journalists, and travel organizations to better understand the power of the Black Traveler. Supporting sponsors of the study include Choice Hotels International®, Tripadvisor and Virginia Tourism Corporation. Webinar presenters include Danny Guerrero, VP, North America Strategy, General Manager, LA and Co-Chair, Diversity, Equity & Inclusion Council, MMGY Global; Martinique Lewis, President of Black Travel Alliance and James Warren of Share More Stories + JMI working with Virginia Tourism. Lisa Skriloff, Editor, Multicultural Travel News/Multicultural Marketing News and SATW DEAI committee member will serve as moderator. The webinar is free for SATW members and $15 for non-members. Register here.