Hispanic Marketing Council Drops the Most Comprehensive Multicultural Study on October 4

For the first time, Americans 25 and under are a multicultural majority, with the 35-and-under segment estimated to reach that milestone by the end of this year. In addition, the Gen Z multicultural majority generation has reached adulthood, joining Millennials to form a multicultural super-segment. These two transformative generations are wielding enormous power and influence on today’s American mainstream. Just how much? You’ll find out at an upcoming FREE event featuring the results of the Hispanic Marketing Council’s new study, IT’S TIME: The Growing Power of the Multicultural Majority. Join our live stream on Wednesday, October 4 at 2:00 p.m. ET and register here to reserve your spot!

Funded by Kantar, TelevisaUnivision and ThinkNow, “IT’S TIME” features more than 4,600 interviews among non-Hispanic white, Hispanic and Black consumers ages 13 to 49—including deeper insights into the AAPI segment, thanks to a collaboration with the Asian American Advertising Federation. You’ll learn about identity, key values, socio-political movements, purchase behavior, content consumption, workplace attitudes, the Diversity, Equity & Inclusion (DEI) effect, and more!

Are your marketing strategies ready for the multicultural majority?

Register >