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Transcreations Art Director – Mostly Hispanic (Spanish/Bilingual)
Infusion by Castells

Company or Employer Infusion by Castells
Job Location New York

SEGMENT: Mostly Hispanic (Spanish/Bilingual)

DEPARTMENT: Multilingual Communications Services (MCS)

REPORTS TO: MCS Copy Director

OFFICE: New York

SALARY: $80,000–$90,000/yr.




The MCS Art Director will lead and manage the design work for content ‘transcreations’ for the agency’s largest telecom/mobile Client (Charter/Spectrum) across all business areas from marketing materials to customer service, retention, retail, billing, operations, sales, and customer journey including emails, chat, tutorials, website and CX/UX.

  • While language focus is Spanish, other language translations are also included
  • Majority are content deliverables but also includes art direction and video production


The MCS department is fairly new for Charter/Spectrum and the agency (since 2022) with an agency base team of (7) people, now expanding to (10) including this position. This centralized unit ensures a consistent, holistic customer-centric in-language experience for all customer-facing communications. We lead, manage and execute a breadth of Spanish/Bilingual content, assure quality control and timely delivery of all projects, manage and update the glossary of consumer, category and business nomenclature, proof, vet and edit other translator agencies’ work and help Clients finetune the workflows and practices.

  • Linguistic Context: This is about Transcreations/Adaptations, NOT Literal Translations. We need someone who has an understanding of the English source content meaning, context, syntax and tone, to be able to evaluate it correctly across the complexities of U.S. Hispanic consumers and their countries of origin. Key: knowledge of the universal Spanish-language is key (no colloquial/dialects), verbiage with no foreign equivalent: Tech Terms (e.g., Stream, 5G), Spanglish, and use of “Tú” vs. “Usted” pronouns.
  • Agency NLP Tools: We have 7+ years with Spectrum on our WordFast Pro Cat Tool, used as a starting point to translate all MCS content, then our copywriters vet, edit, and enhance the content to assure it is properly transcreated in a consistent, neutral, in-context Spanish aided by our glossary and style guide. We’re always testing new AI tools and considering SmartCat as it has a robust, user-friendly, customizable platform.



Ideal candidate is a proactive problem solver with Hispanic linguistic, cultural, and marketing experience, a “can do” attitude with strategic and executional expertise who works well in a  high-energy, fast-paced team environment to develop powerful concepts across the customer journey. Presents concepts and creative solutions effectively both internally and to the client. Requires multi-tasking, flexibility to client requests/changes,completing all tasks within set deadlines and excellent computer, PM and AI skills, and knowledge of the telecom/ mobile category is ideal. Being both a team player and self-starter are required. Equally comfortable in a lean entrepreneurial agency and client corporate environment. We are looking for the right fit, so the level can vary. This is not a 9 to 5 job, but definitely flexible.


  • Understands and applies the client’s business, competitors, products, and promotions, offers, graphic and brand standards
  • Conceives or adapts Spanish visuals/concepts of English concepts, especially for emails
  • Assures concepts against the Job Order to ensure it meets strategic goals and objectives, and delivers completed projects on time and within budget
  • Prepares layouts for concepts approved by the client, type selections and art treatments, and sees work through to its production
  • Develops visuals, storyboards, mock-ups and graphic treatments as needed
  • Adept and/or willing to learn using AI tools for concepting and translations workflow
  • Responsible of maintaining and organizing all clients’ creative assets


  • BS/BA degree or equivalent work experience, direct marketing experience a plus
  • Experience designing great creative for emails, brand, digital, direct response, retail, customer service and field communications, and customer journey channels
  • Proficient with CAT and AI/ML NLP tools (natural language processing), AI design tools, Adobe XD, InDesign, Photoshop, Illustrator, Getty, Acrobat, Animate, etc., plus Microsoft Office Suite including Word, Outlook, PowerPoint and Teams, and Project Mgmt. systems (Net Suite, Ziflow, Asana or the same),
    * Versed in Vev Design, After Effects and Premier a huge plus but not required
  • Strong listening, verbal, and written communication skills and attention to detail
  • A self-starter that can work with minimal oversight and manage deadlines on multiple projects and effectively apply time management skills
  • Work well under pressure, prioritizing projects according to deadlines
  • Must be an enthusiastic team player with flexibility to adapt to changes in business


Comprehensive benefit packages, including medical/dental/vision, supplemental life insurance, short term disability, long term disability, company match 401(k)/Roth, paid vacation, paid maternity/paternity leave, flexible office and work-from-home schedule


This job description is not intended to be a complete listing of all the job duties required of this position, but to provide information on the general scope of the position.

Please submit an email with attachments, a brief cover letter describing your background and interest and a resume to