Strategic Planner/Analyst
Infusion by Castells (LA)

Description

The strategic planner/analyst reports directly to the CEO, Chief Strategy Officer in a wide range of in-depth intelligence gathering, data assessment, research and trending analysis. Primary clients who need daily support are in telecommunications/mobile services and entertainment.

Responsibilities

• Acquire in-depth knowledge of, and be conversant in key clients’ businesses, issues and trends for Multicultural/Hispanic markets and General Market – so as to define problems, find opportunities and develop insights.
• Read, collect and cross-tabulate data, analyze and interpret to draw valid conclusions from a range of agency online resources, reports, syndicated research (eg., Mintel), trending, and survey data bases (eg., Simmons), as well as directly searching online.
• Write assessment reports, presentations, white papers, business communications or stories.
• Analysis may include: business opportunity, strategic success roadmap, category, trending, competitive spend and creative, segmentation, positioning, product mix, market priorities, CRM, get/grow/keep, creative insights, an/or social listening and digital marketing analysis.
• Effectively present research results in agency / client meetings.
• Conduct ongoing research to help understand category, brands, targets, etc., and proactively share intel with team.
• Must be flexible to quick Client requests and changes, and a lot of data runs and analysis.
• This is not a 9 to 5 job, but definitely flexible.

Qualifications

• Bachelor’s Degree required.
• 5+ years related experience in planning at an advertising agency or client side.
• Knowledge of and experience with telecommunications/Mobile and direct marketing preferred.
• A “can do” attitude person who seeks out opportunity and challenge.
• Strong communication and presentation skills, adept at internal and external working relationships.
• Highly organized, detailed, multi-tasking, and client service minded.
• Strong analytical and trending skills, with proven quantitative/qualitative research experience.
• Ability, desire and discipline to dig deep into category, marketing and consumer data to generate business implications, target opportunities, and consumer creative insights.
• Proficiency in MS Office/Outlook, PowerPoint, Excel, Simmons, Nielsen, digital and social listening tools.

Benefits

• Full medical, 401K, paid vacations, flexible work schedule.