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Sr. Account Planner/Analyst – Multicultural – Hispanic, African-American and Asian
Infusion by Castells

Company or Employer Infusion by Castells
Job Location New York, Los Angeles or Arizona

SEGMENT: Multicultural – Hispanic, African-American and Asian

DEPARTMENT: Marketing, Analytics

REPORTS TO: CEO, Chief Strategy Officer, new Director, Business Strategy, Marketing

OFFICE: New York, Los Angeles or Arizona

SALARY: $85,000–$95,000/yr.

 

 

POSITION DESCRIPTION

The Senior Account Planner/Analyst will work with the CEO and new Strategic Director in a wide range of in-depth intelligence, data assessment, research and trending analysis to support strategic, business performance, category, brand, Direct, competitive and consumer analysis and initiatives across the marketing 5 Ps for Charter Communications/Spectrum Multicultural account.

 

IDEAL FIT AND ENVIRONMENT

Ideal candidate is a proactive problem solver with Multicultural fluency, business acumen and marketing experience, a “can do” attitude, with both strategic and executional expertise who works well in a high-energy, fast-paced team environment to effectively analyze data and research and develop powerful strategic marketing decks and campaign insights/briefs. Must love direct response/marketing as much as brand work, and presenting both internally and to the client. This role requires multi-tasking, flexibility to client requests and changes, and knowledge of the telecom/mobile category is ideal. Being both a team player and self-starter are required. Equally comfortable in a lean entrepreneurial agency and client corporate environment. We are looking for the right fit, so the level can vary. This is not a 9 to 5 job, but definitely flexible.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Acquire in-depth knowledge of, and be conversant in key clients’ businesses, issues and trends for Multicultural/Hispanic markets and General Market, so as to define problems, find opportunities and develop insights and develop actionable plans, strategies, insights and presentation decks – including assisting the senior clients create their compelling PowerPoint decks and even help with formatting
  • Read, collect and cross-tabulate data, analyze and interpret to draw valid conclusions from a range of agency online resources, reports, syndicated research (e.g., Mintel), trending, and survey data bases (e.g., Simmons), as well as directly searching online
  • Write assessment reports, presentations, white papers, business comms or stories
  • Analysis will include business opportunity, performance and solutions, CRM, strategic roadmaps, category, trends, competitive, segmentation, positioning, product mix, market priorities, creative insights, digital, social media and overall marketing plans
  • Effectively present research results in agency and client meetings
  • Conduct ongoing research to help understand category, brands, targets, etc., and proactively share intel with team
  • Must be flexible to quick Client requests and changes, and a lot of data runs and analysis

 

REQUIRED QUALIFICATIONS, SKILLS AND EXPERIENCE

  • Bachelor’s degree required, MBA ideal
  • 5+ years related experience in planning at an advertising agency or client side
  • Knowledge of and experience with telecom/Mobile and direct marketing preferred
  • Strong communication and presentation skills, adept at developing trust with internal staff and external clients and competent working relationships
  • Highly organized, detailed, multi-tasking, and client service-minded approach
  • Strong analytical and trending skills and quantitative/qualitative research experience
  • Ability, desire and discipline to dig deep into category, marketing and consumer data to generate business implications, target opportunities, and consumer creative insights
  • Proficiency in MS Office/Outlook, PowerPoint, Excel, Simmons, Nielsen, digital and social listening, as well as AI tools
  • Manage up and sideways effectively. Align with your supervisor/leadership’s goals, keep them always informed and be accountable, provide clear direction/briefings, expectations and follow-up with peers in other areas/depts. involved

 

BENEFITS

Comprehensive benefit packages, including medical/dental/vision, supplemental life insurance, short term disability, long term disability, company match 401(k)/Roth, paid vacation, paid maternity/paternity leave, flexible office and work-from-home schedule

 

This job description is not intended to be a complete listing of all the job duties required of this position, but to provide information on the general scope of the position.


Please submit an email with attachments, a brief cover letter describing your background and interest and a resume to melissaojeda@daviselen.com.