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Marketing Strategy Manager
The Walt Disney Company

Company or Employer The Walt Disney Company
Job Location Celebration, Florida, United States

Responsibilities:

You Will:

  • Develop Marketing Strategies
  • Bring Strategic Input to guide marketing plan development
  • Be the resident expert on the Hispanic consumer to build unique and dedicated authentic plans for the segment
  • Lead communication plan development across teams
  • Evaluate campaign creative with insightful feedback and monitor performance
  • Influence mainstream activations and represent the Hispanic segment with multiple partners
  • Understanding of new media landscape and capabilities, with partners reaching the multicultural audiences
  • Keep a pulse on the segment sentiment while maintaining awareness of current events and trends relevant to the segment
  • Work with Consumer Insight team to understand audience opportunities, motivators and barriers
  • Work with Revenue Management & Analytics, Consumer Insight and Marketing Analytics, Commercial Strategy and Operations to identify needs
  • Manage multi-million dollar program budget and develop after action reviews

Basic Qualifications:

You Have:

  • 5+ years of relevant work experience
  • Hispanic Marketing / Multicultural expertise including fluency in the culture, new trends and key insights.
  • Technical Marketing skills to develop strategic input, business cases and Marketing Communication Plans
  • Experience in strategic planning and project management
  • Spanish language proficiency
  • Foster partnership with other teams
  • Interpret data analyses and draw marketing implications from research and consumer insight
  • Experienced at conducting presentations to all levels
  • Comfortable managing multiple projects while influencing a matrixed organization
  • Budget management

Preferred Qualifications:

  • Experience with National level campaigns and marketing target audience expertise, specifically multicultural audiences.
  • Develop go to market programs deploying micro segmentation and advanced digital targeting capabilities
  • Knowledge of product development and new product launches
  • Previous work experience in Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, Brand Management (Internal only: Pricing, Industrial Engineering, Premium Services, Operations, Finance)

Required Education

  • Bachelor’s degree in Marketing, Business, Communications or Equivalent

Preferred Education

  • Masters of Business Administration

Click Here to Apply.