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Multicultural.com is the home of Multicultural Marketing Resources (founded by Lisa Skriloff in 1994) and is a marketplace for companies and agencies to find resources, make connections, promote their programs and services and interact with each other and us.

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Books, Reports, Essays and Downloads

Home Books, Reports, Essays and Downloads Page 3

The Practical Guide to Multicultural Marketing: Best Practices for Planning and Implementing In-Language Market Strategies

Advertising Diversity: Ad Agencies and the Creation of Asian American Consumers

Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America is Critical to Your Business and Your Brand

Hispanic Marketing, Second Edition: Connecting with the New Latino Consumer

The 85% Niche: The Power of Women of All Colors–Latina, Black, and Asian

Win! the Hispanic Market: Strategies for Business Growth

Latino Boom II: Catch the Biggest Demographic Wave Since the Baby Boom

Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation

How to Market to People Not Like You: “Know It or Blow It” Rules for Reaching Diverse Customers

Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative

Hispanic Customers for Life: A Fresh Look at Acculturation

Marketing to the New Majority: Strategies for a Diverse World